Unbrandable by Adam N. Stone

Author:Adam N. Stone
Language: eng
Format: epub
ISBN: 9780500772591
Publisher: Thames & Hudson
Published: 2014-12-29T16:00:00+00:00

‘There are times when interrupting makes sense. But in my experience, it’s far less than many like to claim. Rather than interrupting or disrupting … I think brands actually build some sort of relationship when they’re about being meaningful and distinctive. If you embrace interruption, I could argue you are allowing your competitors to dictate who you are and what you’re doing … but if you are true to your values and find ways to use that to empower, enable or engage your audience’s wants/needs (rather than what you want them to need), you stand a chance to add something to their life rather than take something away.’

Rob Campbell, strategist

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