Ultimate Guide to Google AdWords (Ultimate Series) by Marshall Perry & Todd Bryan

Ultimate Guide to Google AdWords (Ultimate Series) by Marshall Perry & Todd Bryan

Author:Marshall, Perry & Todd, Bryan [Marshall, Perry]
Language: eng
Format: mobi
ISBN: 9781613081785
Publisher: Entrepreneur Press
Published: 2012-05-31T16:00:00+00:00


A couple summers ago I went searching for a solution to my increasingly slow computer. I typed “my computer is slow” into Google, and this surprising ad popped up:

Slow Computer?


The Problem is Registry Errors.

Scan Your PC Now—Free Trial

Registry errors are a common problem with Windows. Software that repairs these errors is available all over the place. But no advertisers that I’ve seen are as clear and gutsy as the guy who wrote this simple ad.

It got my attention. So I clicked. As did thousands of others.

This advertiser sells software to fix registry errors. That’s it. The diagnosis is uncomplicated, the offer is compelling—a free and quick, no-obligation registry scan—and the result is a faster computer.

Can’t beat that for clarity.

Can you take your message and whittle it down to one short sentence, enough to fit in a Google ad? Can you restate your USP to diagnose a problem, and position yourself as the solution? It’s amazing to us how many advertisers could, but don’t.

Be different. You’ll get the clicks.


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