Turn Your Website Into a Lead Machine by Roy Rajib

Author:Roy, Rajib [Roy, Rajib]
Language: eng
Format: azw3, epub
Published: 2020-05-26T16:00:00+00:00

Keep the checkout simple

Generally, it is a good idea to make your website aesthetically pleasing, featuring attractive icons, images, videos. These can make your site look good and attract visitors. But when it comes to the checkout section of your website, keeping it simple should be the goal.

This is the section where the user has decided to make a purchase - and therefore, there should be no distractions present to drive them away. All those fancy graphics you put into the site were meant to make the user stay and convert. Now that they’ve decided to do so, you no longer need to have them there.

Only key information that pertains to the checkout information should be present on this page. Here at this final stage of making the purchase, you don’t want to risk the sale of a product or service by adding something irrelevant or unnecessary onto the page!

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