The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy by Joey Reiman

Author:Joey Reiman
Language: eng
Format: mobi
Publisher: Wiley
Published: 2012-12-03T14:00:00+00:00

Love Is a Super Market

Although an unlikely candidate as a model for business, a boutique summer resort food market in New York State’s Fire Island fits the bill.

Seaview Market stands as a model for the prosperity that comes to a company that loves having you as a customer. Rather than focusing solely on operational excellence and efficiencies, they have built their success on practicing the art of loving.

Passion for your product is the best practice. Passion guarantees constant improvement—in the Seaview Market case, fresher and fresher ingredients sourced from the best resources ensure surprise and delight.

Communicating with your customers and responding to them creates intimacy. In the Seaview Market case, the owner found out that our youngest son, Julien, liked Cocoa Puffs, a product found only on the mainland. The next morning we found it on our kitchen table.

And finally, commitment. Passion and intimacy without commitment is at best a one-night stand or a one-day customer. Commitment takes daily acts of love and caring, just as any healthy relationship does.

During our family’s latest sojourn to Fire Island, the owners not only sourced swordfish hooked the night before but prepared it to perfection and served it dockside. The spread included our two favorite bottles of wine. We were so moved by their gesture we gave them credit for the vintage sunset as well.

By loving their customers in the most genuine of ways, this little market teaches business the biggest lesson of all.

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