The Nine Virtues of Golf: Essays, Musings, and Other Contemplations On the Game by Jay Revell

Author:Jay Revell [Revell, Jay]
Language: eng
Format: azw3, epub
Published: 2020-06-08T16:00:00+00:00

Understanding these factors and their potential impacts on the realities of the sport is critical to completing a successful handoff of golf to new generations. American golf is at a crossroads; in order to create a thriving future, there must be clear and identifiable target outcomes that drive decision-making among stakeholders. Golf’s critical stakeholder groups must create a set of imperative priorities to serve as a guiding light in the coming years.

Imperative Priorities

America’s golf stakeholders need a universally accepted set of Imperative Priorities that are widely regarded as the compass for which we all use to steer the game. Based on the strengths, weaknesses, opportunities, and threats outlined above, I offer the following four suggestions:

Create open and inviting environments for golf.

Frame golf as a pastime instead of a privilege.

Change the look of golf to better reflect millennial and Gen Z preferences.

Invest in places that promote fun, walkable, and flexible varieties of golf.

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