The Growth Marketer's Playbook by Jim Huffman

Author:Jim Huffman [Huffman, Jim]
Language: eng
Format: epub
Published: 2018-07-16T16:00:00+00:00

4 4 8

Optimize the product detail page for a

faster and better mobile experience

5 2 7

Launch a campaign that gives first-time users a 15% discount within seven days of signing up

4 3 7

Include more social proof and testimonials on the top landing pages.

3 3 6

Create an incentive for customers to refer a friend and share on social.

3 3 6

In the above table, you can see the scores I gave various initiatives for the men’s fashion e-commerce company.

For dynamic ads on Facebook, I gave it an impact of 4 because, although it’s not hitting a large audience, it’s hitting a very important segment—users who have just abandoned a product detail page.

For implementation, I gave it a 4 because I am assuming the e-commerce client is on Shopify so it’s a very simple integration to sync a product catalogue with the Facebook Ad Manager tool. That’s how you assign scores.

How to Introduce a Growth Process to Your Company

It’s not easy to introduce a new process to an existing team. Any type of change can be hard to sell internally. Below are some guides and tactics on how to implement an experiment-focused growth marketing process at your company. I’ve broken it down into four deliverables to guide you.

Identify your objective

How to structure your team

How to structure your meetings

How to structure your week

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