The Electric Car by Unknown
Author:Unknown
Language: eng
Format: epub
ISBN: 9783658297602
Publisher: Springer Fachmedien Wiesbaden
Visual Attractiveness of the Product Design
The importance that the company attaches to the design of electric cars can also be seen in the fact that in media communication about BMW i projects, it is less the company management or even the sales department that has a say than the head of design. Adrian van Hooydonk is responsible for explaining the new i-products in interviews, but above all the design criteria on which they are based. These interviews are a highly valuable source when attempting to understand the BMW strategists’ approach to the subject of electric cars.
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