The Death of Demographics by David Allison

Author:David Allison
Language: eng
Format: epub
Publisher: David Allison
Published: 2022-10-23T00:00:00+00:00

Chapter 15

The

Valuegraphics

of the Middle East

I’ll never forget what happened after the first speech I gave in the Middle East.

I was on a speaking tour of the region, and the first stop was the annual conference of the Middle East Council of Shopping Centers. It was a big crowd, with more than a thousand people from Bahrain, Saudi Arabia, and the United Arab Emirates. There are 18 countries in the Middle East and most of them were represented.

Whenever I am asked to speak somewhere, I customize my entire presentation by using a new Valuegraphics Profile that will help the people in the room. In this case, we found the shared values of people in the Middle East who go to shopping centers versus those who don’t. It was my job to share the key findings with this crowd so they could engage their target audiences more effectively.

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