Television Secrets for Marketing Success: How to Sell Your Product on Infomercials, Home Shopping Channels & Spot TV Commercials from the Entrepreneur Who Gave You Blublocker(R) Sunglasses by Joseph Sugarman

Author:Joseph Sugarman [Sugarman, Joseph]
Language: eng
Format: mobi
Publisher: Delstar Publishing
Published: 1998-05-31T14:00:00+00:00

Whenever we used a celebrity as in this BluBlocker commercial, we teased the audience in the beginning of the show to create curiosity and get them to watch the full show for the celebrity segment later.

your infomercial you should use the same techniques. Talk about an experiment that you might be trying later in the show or tease the audience with something that is coming up. Be careful not to say too much to keep the curiosity heightened. Watch commercial television broadcasts and be aware of how they use tease or curiosity techniques to encourage viewers to keep watching. Simply by being aware of the tease you will notice it more often during regular broadcasts, and you will see how to use this tech

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