Tech SEO Guide by Matthew Edgar
Author:Matthew Edgar
Language: eng
Format: epub
ISBN: 9781484290545
Publisher: Apress
Once the objects have been added, close the array with a closing bracket:]
Lastly, the schema is finished with a closing brace that corresponds to the opening brace on the first line of code. Then, the script tag is closed:}
</script>
Once written, the contents of the <script> tag can be placed anywhere on the page. Schema markup written in JSON-LD can be detected in the <head> or <body> of an HTML document.
Microdata Example: Simple Review Schema
Reviews and ratings can be marked up in schema code, and that markup can be used by Google to enhance search result listings. The terms âratingâ and âreviewâ are often used interchangeably, but it is important to differentiate between the two within schema. The term âreviewâ means the content discussing the item being reviewed, while the term âratingâ refers to the numerical score assigned.
There are two schema types supported by Google for reviews and ratings:Simple review: This is an editorial review written about somethingâlike a review written about a product by a magazine. The simple review contains a numerical score, but that score is only from one source. The simple review often includes review text as well.
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