Staring an Online Business All-in-One For Dummies by Shannon Belew & Joel Elad

Author:Shannon Belew & Joel Elad
Language: eng
Format: mobi, epub
ISBN: 9781119315537
Published: 2017-01-24T00:00:00+00:00

Social media has other benefits as well, but we hope the core message is clear: Social media allows you to create an ongoing, one-on-one connection with your customers so that they can interact with you whether or not they’re shopping, which leads to greater loyalty and more frequent purchases. As we discussed, the best way to proceed is to first do some planning, which we discuss in the next section.

If you want a guide for a detailed social media marketing strategy, check out Social Media Marketing All-in-One For Dummies, 3rd Edition, by Jan Zimmerman and Deborah Ng.

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