Social Media by Luttrell Regina

Author:Luttrell, Regina [Luttrell, Regina]
Language: eng
Format: epub
Publisher: Rowman & Littlefield
Published: 2014-02-15T16:00:00+00:00

The key here is to take a look around the next time you wonder what you should tweet. Is there anything of note happening in the office that your customers may want to see? Maybe you could share a sneak peek at the latest photo shoot or the guest speaker who is spending a day at the office. Simply pull out that smartphone, snap a photo, and tweet it. Perhaps your company has an upcoming conference or webinar it is hosting—tweet the link to that event out. Tweet the latest blog post that the company wrote. You could also post a link to another industry leader’s content that your customers may find relevant. Finally, and especially important in building brand awareness, just chat with your network. After all, Twitter is “a real-time information network that connects you to the latest information about what you find interesting.”18

As consumers continue to flock to the social sphere in droves, so are businesses and brands, because it has been demonstrated time and again that these sites drive traffic, increase authentic engagement, and build brand loyalty. The changes LinkedIn implemented over the past year created more opportunities for businesses to launch a brand page, and the results are paying off.

LinkedIn

An astonishing 225 million professionals are following more than 1.9 million companies on the professional social networking site LinkedIn.19 This social network boasts 65.5 million unique monthly US visitors and 178.4 million visitors globally.20 If you look a bit closer at these statistics, professionals are signing up on LinkedIn at a rate of approximately two new members per second.21 This makes LinkedIn the world’s largest professional social network. Creating a company profile with a company page on this network just makes sense.

Professionals come to LinkedIn for a variety of reasons. Some are looking for a new job, while others join groups to network with. The makeup of a LinkedIn member includes individuals spanning numerous sectors including employees, potential customers, purchasing managers, clients, and users who are simply interested in observing what is going on in industries in which they have an interest. LinkedIn members typically follow companies to keep abreast of new developments, compare products and services, track potential business opportunities, and keep a lookout for job openings. When members want to know more about a company, they seek out company pages and access specific profiles.

Central to the Brand

Businesses should consider their company pages as anchors within LinkedIn. It is the first place a member lands to see company status updates, the latest blog post written by thought leaders within the business, Twitter updates, and special offers, and to network with other professionals. Company pages bring life to a brand, reveal the human side of a business, and reach millions of professionals through word-of-mouth recommendations. Businesses can manage and measure all facets of the company brand on LinkedIn, including product brands and the employment brands. There are four tabs on every company page on LinkedIn: overview, careers, products, and insights.

Overview Tab

The overview tab is akin to a front receptionist in a typical brick-and-mortar business.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.