Sell Your Book Like Wildfire: The Writer's Guide to Marketing and Publicity by Rob Eagar

Author:Rob Eagar [Eagar, Rob]
Language: eng
Format: mobi
Tags: ebook
Publisher: F+W Media, Inc.
Published: 2012-05-09T14:00:00+00:00

1. Focus on quantity over quality

When it comes to Amazon customer reviews for your book, keep in mind that quantity trumps quality, regardless if most reviews are positive or negative. Why? Your book is better off when lots of people are talking about it, even if their feedback isn’t all positive. A big, loud discussion is better for generating public interest than a quiet, civilized discussion that no one ever hears. An author’s worst enemy isn’t negativity or piracy, it’s obscurity. If only a few people are reviewing your book on Amazon, you’ve got a bigger problem than a few people giving you bad reviews.

For example, I’d much rather see one hundred Amazon reviews of my book with equally mixed opinions than only get five to ten total reviews who all say the book is great. When the conversation is that small, book shoppers tend to feel there’s nothing interesting about your book. In contrast, some negative feedback can actually stoke stronger interest and generate sales for your title.

Therefore, if you want Amazon customer reviews to benefit your book, try to garner as many as possible. The best way to achieve this goal is by writing a great book, obviously! High-quality work ultimately stimulates the most feedback. That’s why the quality of your writing still matters immensely to your book’s success. If you churn out a boring, uninspired manuscript without solid research and editing, you will pay a price in the court of public opinion.

Having said that, it’s okay to ask your friends and fans to support you by posting positive reviews on Amazon, as well as other sites such as BarnesandNoble.com, GoodReads, LibraryThing, Facebook, Twitter, and others. If you find that your book is struggling to get many reviews, here are some active steps you can take to address the issue.

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