Secrets of Online Persuasion by John-Paul Micek & DEBORAH MICEK

Author:John-Paul Micek & DEBORAH MICEK [JOHN PAUL]
Language: eng
Format: epub
ISBN: 9781614487524
Publisher: Morgan James Publishing

3.Links And Connection

Just like people like to be connected, search engine spiders like to be connected too, only in a different way. Most search engine algorithms love links, especially Google. The more relevant links you have in your blog, or to your blog, the more value search engines give you as a connection point to more relevant content their users are looking for.

Blogs are built to connect to each other. Since bloggers are often referencing each other (either through TrackBacks or direct links,) inbound links can be generated very quickly. Even better yet, those inbound links have increased value because they’re often from sites that have a natural relevance to your site’s topical content.

The true basis for linking power comes from the fact that your content is valuable enough to have people who want to link to your posts/articles. Without good quality content that people want to link to or reference, you can make keyword dense posts as frequently as you want, but you’ll always get sub par search engine results.

Although the frequency of posting undeniably helps, it’s not a magic wand. Overall, quality of content trumps frequency in most niche areas. Assuming of course, that posts are made consistently and stay on topic — both people and spiders will devour the content to create a powerful linking connection.

The answer to remarkable search engine rankings in your chosen niche AND permeating popularity with people is right in front of your face. It’s right in your blogging software, and it’s right inside you.

Much like the scarecrow, the tin man, and the lion who were told by the Wizard of Oz that they always had what they sought, you’ll find that most of what you’re looking for can already be found in your business and life.

•Like the scarecrow you need to use your brain to properly plan and organize your business blog with a specific target niche.

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