Search Engine Optimization: All-in-One SEO For Dummies: A Complete book with Steps to Search Engine Optimization Success on Google by Hemanta Saikia

Author:Hemanta Saikia [Saikia, Hemanta]
Language: eng
Format: epub
Publisher: Green Booker Publishing
Published: 2017-04-05T07:00:00+00:00

CONTENT PERFORMANCE

Measuring the performance of your content is essential to determining the success of your SEO efforts and to help guide your content strategy. By looking at how your content performs, you'll be able to understand what your visitors want and provide more of it to them in the future. When you evaluate your content performance it's important to ask these questions. What content are visitors looking at. What our most popular content or are visitors engaged with our content or are visitors sharing our content with others and is our content generating quality business results. If you haven't already you can install a free tool like Google analytics to collect data you'll need to help you get the answers to these questions. First figuring out what our customers are looking up can be measured by simple page views and Google analytics you can head over to the content reports and you'll see a list of the most popular pages of your website for the date range are looking at. If you want to find out which were your most popular pages as landing pages or the first page a visitor sees when they come to your site, you can head over to the landing pages report. If you are an advanced user, you can even use custom segments to look at only visits that came from organic search or even specific search engines and well it's good to know which pieces of content got the most page views that doesn't tell us anything about how well the content was received. Writing content is easy for writing content that will provide value and leave an impression on your visitors is much more difficult and that's where were interested in finding out about visitor engagement. There are three metrics that can help you quickly tell how well visitors are engaging with your content: pages per visit, average time on site and bounce rate. Visitors are considered more engaged the longer each of their visits to your website is and this can be measured by both average time on site and the number of pages they viewed during their visit. The bounce rate is a measure of how often a visitor lands on your website and then leaves without seeing any other page of the site. Generally speaking the bounce rate, the more your visitors were enticed by your content to dive deeper into your site. Next let's look at whether or not our content is being shared online while you can use a slew of social media tools to measure how often your tweets and posts, pluses and shares our research throughout your social networks. Tools like Google analytics can also be configured to track interactions that are happening both on and off your site. Google analytics can track how many times people are clicking your social media sharing buttons or leaving comments on your blog and it can even go out and find the public posts across a number of different social networks that have been used to share content from your site.

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