Scammed by Christopher Elliott

Author:Christopher Elliott
Language: eng
Format: epub
Publisher: John Wiley & Sons, Ltd.
Published: 2011-11-20T00:00:00+00:00

Questions to Ask before You Buy

If you belong to a loyalty program, here are some questions you'd ask before whipping out the debit card.

Do I need what I'm buying? In truth, this is a good question to ask whether you're a member of a program or not, no matter what's in your hand.

Will this purchase do more for me or for my rewards? Buying something just because it enhances your rewards is classically destructive—and fairly pointless—purchasing behavior.

Is this what I'd consider “rational behavior”? This of course begins with the assumption you are rational at heart; if not, skip down. But everyone else: If you're factoring price, quality, and convenience into your decision, there's nothing to worry about yet; if it's all about the points, then you might want to think again. And again.

What would my actions be if I hadn't joined this club? If you really need (read: not desire) this product, if it's necessary, if you're behaving like a normal functioning societal human, then there's always one more question: Would you still buy it if you weren't a member? If you'd still buy it no matter what club would have you as a member, then go for it.

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