Psychodynamics - Beyond Demographics and Psychographics: The New Key to Understanding Target Marketing and Matchmaking by Jack Tyler

Author:Jack Tyler
Language: eng
Format: mobi
Tags: BUS043000 Business & Economics / Marketing / General
ISBN: 9781938015250
Publisher: KB Publishing
Published: 2016-04-26T14:00:00+00:00

VALUES, ATTITUDES, AND MOTIVATIONAL MAKEUP

The principal motivations of enthusiasts relate to getting those material things and having those experiences that they believe make life worthwhile. They pursue what they consider to be life’s pleasures and rewards, and their principal goals have to do with self-gratification, self-indulgence, and luxury.

They like money and enjoy the spending of money in order to get and have the best of what they want and can afford. They are materialistic. They believe that the appropriate accumulation of money and possessions are reflective of “success” in life.

Enthusiasts tend to be extravagant. They have a strong tolerance for spending what is required to get the things they want to have and to do.

They do not place great importance on formal religion. They tend to have a “live and let live” philosophy about living in accordance with moral/spiritual precepts and do not believe in the concept of one “true” religion. They are attracted to nonmainstream religions and tend to be tolerant of the belief structures and of people outside of the cultural mainstream.

They do not attach much personal relevance to the concept of obeying established rules. They tend to be willing to break or bend the rules to get what they want.

They are focused on their own interests and believe that on the playing field of life, it is perfectly appropriate to seek to take advantage of others, irrespective of society’s view of the morals of such behaviors.

They view themselves as “privileged”—entitled to special consideration and exemption from those strictures that the culture has designed to apply to everyone. And in general, they tend to be less mindful of the culture’s prevailing spiritual and moral ethic in achieving/getting what they want.

Enthusiasts do not care very much exactly what it is that they do to earn a living. They tend to be impatient in their pursuit of monetary goals and are among those most willing to shade moral and legal considerations to achieve their personal and financial goals.

They like to live on the edge. They like activities with strong elements of risk or danger that most other people would shy away from. They like games of chance. They like to gamble.

Enthusiasts have a strong need to be noticed. They like the limelight. They like to entertain and to be noticed. They will make themselves known. They prefer parties to quiet evenings at home. They like stimulation and are likely to enjoy alcoholic beverages.

They love excitement. They are active people, always looking for activities and events that offer the prospect of new thrills. They look upon learning as a recreational activity and like to continuously learn about new and different things, even if they can see no immediate use for them. For their vacations and pleasure trips, they prefer new destinations.

Enthusiasts are not among those who have strong mistrust of the behaviors and motivations of big business, government, the political process, or politicians in regard to protecting the economic interests and general well-being of the average person.

Enthusiasts like to purchase goods from direct outlets.

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