No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich by Dan S. Kennedy

Author:Dan S. Kennedy [Kennedy, Dan S.]
Language: eng
Format: mobi
ISBN: 9781613080283
Publisher: Entrepreneur Press
Published: 2008-05-31T14:00:00+00:00

MAKING OTHERS’ MONEY DISAPPEAR, LEGALLY

Steve Cohen is a magician. A millionaire magician. As far as I can tell, his tricks are rather common and easily duplicated by other magicians. The trick he calls “instant ROI,” the turning of $1.00 bills into $100.00 bills is clever use of a pre-packaged trick available in any magic shop. Yet Steve the Magician makes more than $1 million a year performing not on stage in Las Vegas but at private parties. How can that be? He sells himself exclusively to affluent clients, for their house parties and business events. He has, for example, performed at Martha Stewart’s house (where he made a spool of thread levitate out of her meat loaf) and at Reebok® founder Paul Fireman’s home.

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