No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses by Dan S. Kennedy

Author:Dan S. Kennedy [Kennedy, Dan S.]
Language: eng
Format: mobi
Publisher: Entrepreneur Press
Published: 2013-03-31T14:00:00+00:00

In the trade journals read by the Direct Marketing industry, articles by mystics pronouncing old media and old metrics dead and promoting their preferred, unaccountable, new media abound. But in the real world, where money is actually made with marketing by people who must account for their dollars—small business—a very different viewpoint grows by the day. Here’s what one of our successful GKIC Members1, John Melley, wrote about his own conclusion: “I’ve also decided that Facebook is a gigantic, narcissistic time suck. Yes, I too got caught up in this ‘shiny object’ and wasted time and money trying to harness it. My time and efforts are spent better elsewhere. Others say I’m missing the boat, but every dime I’ve made this year was made outside Facebook.” (JohnMelley.com)

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