Marketer in Chief: How Each President Sold the American Idea by Jason Voiovich

Author:Jason Voiovich [Voiovich, Jason]
Language: eng
Format: epub
Tags: marketing, General, history, Business & Economics, american history, Presidential History, United States, Advertising
ISBN: 9781737001317
Google: j25zzgEACAAJ
Publisher: Jaywalker Publishing LLC
Published: 2021-07-04T23:33:14.769969+00:00

Endnotes, Sources, and Further Reading

1 I get it. The Natural Resources Defense Council (NRDC) isn’t an unbiased source. However, when you compare their findings to government data and industry research, the facts aren’t at issue. Their 2012 issue paper, Wasted: How America Is Losing Up to 40 Percent of Its Food from Farm to Fork to Landfill, is one of the best summaries you’ll find of both the issues as well as possible solutions.

2 This is the ideal scenario – buyer and user needs should drive discussions of financial profitability and technological feasibility. As you can guess, it doesn’t always work that way.

3 In the United States, the Federal Trade Commission restricts the claims advertisers can make. For example, the organic food producer couldn’t claim the product was organic when it wasn’t. However, the definition of “organic” was not (and still is not) fully clarified. Food labeling is notoriously vague in a number of areas, meaning that advertisers can make plenty of claims that are technically true, but can easily mislead consumers.

4 A year later, on a vacation in Ireland, I picked up a bag of Keogh’s potato chips (crisps) with precisely this solution. I scanned the QR code with my phone and saw that my bag of chips began its life in a farm about 30 miles away.

5 Search for images of early 1900s “Sears Catalog” and “feathered hats” to see for yourself.

6 The Maryland Historical Society assembled an excellent summary of this situation (complete with photos!) if you’d like to know more. Amelia Birdsall’s, A Woman’s Nature: Attitudes and Identities of the Bird Hat Debate at the Turn of the 20th Century, and Dr. Merle Patchett’s, Fashioning Feathers: Dead Birds, Millinery Crafts and the Plumage Trade, are also excellent resources.

7 When I first read David McCullough’s Mornings on Horseback, it took me a chapter and a half to figure out that the “Theodore” in those early chapters was Theodore Sr. – the future President’s father – and a fascinating man in his own right.

8 The Wilderness Warrior: Theodore Roosevelt and the Crusade for America, by Douglas Brinkley, is my favorite TR biography.

9 I love it when you get to hear the real exchange, even if it’s (perhaps) fictionalized or cleaned up. It tells you what people choose to remember, which is (in a way) more important than the verbatim response.

10 I’m not a super outdoorsy kid. In fact, I’ve been described as “indoorsy.” But even I know that there is nothing in the world that quite matches the National Park Service.

11 Companies such as Sodexo understand sustainability. As the supplier to hundreds of schools, cafeterias, and businesses, the company sees food waste as a supply chain cost it can’t afford in the face of shrinking margins. Americans are changing their eating habits as well. More consumers are patronizing farmers’ markets, growing their own food, and paying more attention to where food comes from in general. While many people don’t have the luxury of those choices, even small changes in buyer behavior can force changes throughout the supply chain.

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