Making It Rain: A Study of High Performing Sales People in Law, Accountancy and Financial Services (Business Networking Masters) by Simon Bozeat

Author:Simon Bozeat [Bozeat, Simon]
Language: eng
Format: mobi
Publisher: Rapid Results Publishing
Published: 2013-04-13T14:00:00+00:00

The conclusion, the key ingredients to delivering a presentation in a beauty parade that wows the customer are:

Attention to detail in the research

Gaining access and learning from the decision makers and key influencers prior to the pitch

Finding out about the people who will be making the decision and flexing the approach to suit their values

Delivering a solution that matches what they say they need and not what you think they should have

Doing something different to grab the attention of the customer and disorientate their expectations

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