Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer by Kennedy Dan

Author:Kennedy, Dan [Kennedy, Dan]
Language: eng
Format: epub
Publisher: ForbesBooks
Published: 2018-11-11T16:00:00+00:00

Creating Irresistible Offers

Bob Stupak’s “widget” created an empire for him because at the time, it was irresistible and original.

With this widget, he managed to create a Godfather-level kind of offer—the kind of offer you simply cannot refuse.

Think about it—this offer, this deal , it just sounded too good to be true—room, champagne, unlimited booze, even $600 in gambling money (which had to played at the casino, it couldn’t be redeemed for cash). The total package just seemed amazing.

THAT is the kind of thinking you need to put into place when creating your offers. Too many business owners come up with an offer that’s practically invisible—“Save 5 percent!” or something else that involved zero imagination and barely moves the needle.

An irresistible offer (again, think “widget” because that’s what you’ll be promoting) bundles together a variety of elements—price, bonuses, guarantee, speed, security, etc.—into something unique and compelling. Frankly, if the widget you create doesn’t cause you to pause and reflect to yourself “Am I giving away the farm here?” for at least a moment, then the offer isn’t good enough.

To be truly irresistible, it should literally overwhelm the customer with value.

Now, that doesn’t mean you have to take a bath on the deals you make. Quite the opposite. Stupak watched his numbers and he knew exactly what kind of ROI he got from every room key handed out. He also factored into the mix things like food, house winnings, return visits, referrals, and much more.

So the widget didn’t stand alone—it was just one piece of a much larger play he had going involving his business and how he could maximize the lifetime value of every customer.

When creating your offer widgets, in the Magnetic Marketing System there are basically three types of offers.

Lead Generation Offers

Consultation Offers

Direct Purchase or Final Offers

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