Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) by Dave Kerpen

Author:Dave Kerpen [Kerpen, Dave]
Language: eng
Format: epub, mobi
ISBN: 9780071769501
Publisher: McGraw-Hill
Published: 2011-05-17T04:00:00+00:00

PROVIDING FREE VALUE BUILDS TRUST, REPUTATION, AND EVEN SALES

The more valuable content you can share with your fans and followers, the greater the trust and reputation you’ll build with them. Share your expertise without expectation or marketing-speak, and you’ll create an even better name for yourself.

For example, if you represent an accounting firm, write a blog article, such as “Top 10 Tax-Saving Strategies for the Year Ahead” and share it on Facebook and Twitter. While it might be tempting to end the article by saying, “For more tax-saving help, call us,” it’s better to showcase your expertise without asking for anything in return. If a prospect wants more help, she can quickly figure out how to contact you from your website, I promise. If you’re worried about not having enough to write about, you can always write shorter, more pointed articles instead. A “top 10” post could just as easily be a 10-part series in which you dive a little deeper into each of the top-10 strategies, examples, or reasons as well.

You don’t need to write articles to showcase your expertise, either. In fact, writing articles can be time consuming and unnecessary. Simply finding helpful articles online and sharing them with your community provides value that current and prospective customers appreciate. The material doesn’t have to be from you—just credit the source when you share it.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.