Instagram Business: How to Know the secrets to create a real business with Instagram. How to use social network and exploit all its power by Moore Jonathan

Author:Moore, Jonathan [Moore, Jonathan]
Language: eng
Format: epub
Published: 2019-11-11T16:00:00+00:00

Chapter 8.

Instagram Ad Campaigns

Successfully creating and launching an ad campaign on Instagram might sound a little scary. It is quite easy if you know what you need to do.

Step One: Research

The first step is to find the inspiration for your Instagram ads by analyzing the things that others in your niche or your industry are doing. Before you create an ad campaign, you need to check what your competitors are doing. You need to spend some time researching the kind of ads they are running, the call-to-actions they use, and the engagement they are able to get.

One of the easiest ways to do this research is to view your competitor’s Instagram handle and go through their mobile website. Now, you need to go through their product page and check the specific products. If that specific Instagram account uses Facebook pixel for remarketing, then once you return to your Instagram page, you will start to see their ads on your feed along with the products you searched for. If you repeat these steps with different competitors, it will give you an idea about the type of ads they are running. Also, it is a great way to find some inspiration and ideas to design your own campaign.

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