How to Write & Give a Speech by Detz Joan

How to Write & Give a Speech by Detz Joan

Author:Detz, Joan
Language: eng
Format: epub
Publisher: St. Martin's Press


• Arrive early. Let’s face it: TV studios can be downright overwhelming. The glaring lights, the high-tech cameras, the multiple monitors, the hustle and bustle of assistant producers, the technicians’ jargon—all are potentially intimidating.

So, don’t arrive at the last minute. Give yourself a chance to look around and get familiar with all the sights and sounds. Then, you can put these distractions aside and focus on the important thing: to give a good interview.

• Concentrate. Once the interview starts, you must give it your concentrated attention. Really listen to the interviewer’s questions. Above all, listen for opportunities where you can reinforce your main points.

• Be clear. Don’t hem and haw. Don’t ramble. Don’t filibuster. Open your answer with a simple statement (“That’s right,” “No, not really,” “Absolutely,” “That’s a common misconception,” “Yes, it’s true.”), then add the necessary details to support your case.

• Be human. Tell a personal story. Give a quick case history. Share a recent example. Use a lively quotation or a revealing anecdote. Tap into the emotions of the audience.

All of these techniques will help you come across as a believable, trustworthy, and caring individual.

• Be conversational. Leave your jargon back at your office. Keep your boring statistics locked in your briefcase.

• Be helpful. Try to approach the topic from the audience’s perspective. Give examples they can relate to. Offer solutions they can put into practice.

• Be visual. Television is a visual medium. If you’ve got terrific video clips, or relevant documents, or startling photographs, or interesting objects, use them to your advantage.

• Use appropriate body language. Beware of “grand movements.” Sure, they might look great when you’re standing at the lectern on a big stage, but when you appear on a small TV screen in someone’s bedroom, those same movements can make you look downright silly. Another caution: Avoid repeatedly nodding “yes” as your interviewer asks questions. Just listen—then let your response reflect your opinion.

• Take advantage of commercial breaks. Use this time to collect your thoughts, to do a mental rundown, and to make sure you’re getting in your basic points. Ask the host what’s next—and even suggest a specific area you’d like to discuss (politely, of course).

• Exude confidence. After all, if you don’t have faith in your own expertise, why should the audience?

• Radiate charisma. Sincerity and charm sell—and nowhere do they sell better than on TV. Remember that, and you can’t go too wrong.


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