How to Open & Operate a Financially Successful Painting, Faux Painting, or Mural Business by Melissa Kay Bishop

Author:Melissa Kay Bishop
Language: eng
Format: epub
Tags: faux, painting, mural, techniques, business, resources, successfully run, fundamentals, equipment, government, recordkeeping, finances, portfolio
Publisher: Atlantic Publishing
Published: 2012-03-04T00:00:00+00:00

Google AdWords for Your Business

In November 2009, Fox News reported Google as the No. 1 search engine in the world, taking in more than $22 billion in revenue, more than two-thirds of all U.S. newspaper ad revenue. Unlike many advertising mediums, AdWords does not require you to sign a contract, and it is customizable. This allows you to freely drop, change, and add to campaigns or individual ads in a specific timeframe — and with a budget that best meets your business’s needs. With AdWords, you pay the $5 account activation fee, and then pay for the responses to your ad, which are measured by how many users see them or click on them. AdWords ads appear with search results when someone performs a search with Google using one of your keywords. Ads appear under ‘sponsored links’ in the side column and might also appear in additional positions above the free search results. It works nicely because you are advertising to an audience that is already interested in your business.

With AdWords, you can create an ad within minutes to respond to a competitor’s price shift or a newsworthy event. If you find that you will be involved in an art exhibition, you can notify the public by increasing your ad instantly. If you find that another interior painting business is running a special, then you can as well through AdWords. If a particular product you sell is put on backorder from your supplier, put its ad on hold. If you realize that you have surplus inventory of a particular product, adjust your campaign to offer new customers a deeper discount that keeps them coming back for more. With Google AdWords, you have flexibility and options to quickly adjust your ads and campaigns to react offensively or defensively to the marketplace.

The ability to change an entire advertising campaign in just a few minutes is astounding compared to the lead times necessary for many other types of advertising such as special events, print, and broadcast mediums. AdWords is also multi-dimensional, flexible, and easily scaled, so that businesses and organizations of any type and size can use it effectively.

AdWords makes it easy for users to fully execute a single ad or an entire advertising campaign all by yourself. With AdWords, you can do a search for your keywords and take a look at the results yourself. It also gives information on Web pages that might include your ad. But it is easy to schedule your own test. Just do a search the way your potential customer would do a search. Go to Google ( www.google.com ), type one of your keywords — such as “mural” or “painter” along with the name of the city where your business is located — into the search window, and check out the ads that appear along with the results of the search. This is also a great way to check out your competition’s ads. You can easily view the context of your ads on specific sites, news pages, blogs, or online communities.

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