HBR's 10 Must Reads on Strategic Marketing (with featured article “Marketing Myopia,” by Theodore Levitt) by Philip Kotler & Theordore Levitt & Clayton Christensen & Harvard Business Review

HBR's 10 Must Reads on Strategic Marketing (with featured article “Marketing Myopia,” by Theodore Levitt) by Philip Kotler & Theordore Levitt & Clayton Christensen & Harvard Business Review

Author:Philip Kotler & Theordore Levitt & Clayton Christensen & Harvard Business Review [Philip Kotler]
Language: eng
Format: epub
Tags: Business, Business Communication
Publisher: Harvard Business Review Press
Published: 2013-04-01T16:00:00+00:00


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