Get-Real Selling by Keith Hawk

Author:Keith Hawk [Keith Hawk and Michael Boland]
Language: eng
Format: epub
Tags: BUSINESS & ECONOMICS / Sales & Selling / General
ISBN: 9781457167973
Publisher: Nova Vista Publishing
Published: 2012-07-26T16:00:00+00:00

Present/Preferred Situation. Summarize the situation as described by your customer. Here is where the customer should be reminded of the problematic situation that will ultimately be resolved by our solution. As you step through the present circumstances and describe the preferred ones, your customer should be nodding in agreement and recognition that you have a good understanding of the big picture. Close this section of your presentation with vividly clear statements of the problem(s) your customer faces. You can be sternly serious about the negative impacts of the problems, but give hints of optimism that there is a solid resolution to those problems – which you are about to reveal.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.