Get the Meeting! by Stu Heinecke

Author:Stu Heinecke
Language: eng
Format: epub
ISBN: 9781948836692
Publisher: BenBella Books, Inc.
Published: 2019-08-12T16:00:00+00:00

“Pocket Campaigns are an investment in generating new business, not simply handing out contact details.”

From the recipients’ perspective, it feels like they have received one of the coolest business cards they’ve ever seen. It’s so fascinating, it occupies their top-of-mind thoughts for a while, compelling them to show it off. The linked video giving directions for use of the device makes sense, creating a seamless jump from the engagement device to a highly professional digital experience. Then suddenly, ads for the company seem to be everywhere, providing reinforcement of the initial contact and creating a positive impression of the company and its stature. Those impressions continue indefinitely, as the persistence retargeting ads pop up wherever the person goes on the web, making it very easy for the rep to follow up, cement the relationship, and generate new business.

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