Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests by Gabe Zichermann & Joselin Linder

Author:Gabe Zichermann & Joselin Linder [Zichermann, Gabe]
Language: eng
Format: mobi
ISBN: 9780470618554
Publisher: Wiley
Published: 2010-03-08T14:00:00+00:00

On Slideshare.net, professionals can share lectures and presentations wrapped in basic social networking features. The site tracks the number of times presentations are viewed, shared, “liked,” and commented on. Users’ presentations are then featured on the Slideshare homepage or in the “Spotlights” section, the site’s version of a leaderboard. If a particular presentation enters the top-ranked group (or even when it’s made a favorite)—the creator receives an e-mail notification that is framed as a “win.” Since attention and accolades are valuable to most content creators, this social reinforcement is perceived as a genuine prize. The e-mails also have the effect of encouraging authors to reengage with their content and the site—a highly effective “prize” that comes at no cost to Slideshare. The site’s leaderboards include the following:

• Hot on Facebook

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