Facebook Marketing For Dummies by John Haydon

Author:John Haydon
Language: eng
Format: epub, pdf
Publisher: Wiley
Published: 2013-05-14T16:00:00+00:00

Figure 9-2: Measure fan engagement received for each Page update.

What’s amazing about Facebook is that marketers can measure engagement by tracking a combination of the following actions:

Liking, sharing, or commenting on a Page story: In the table shown in Figure 9-2, you can view more details about Likes and comments by clicking any data point in the Talking About This column.

Playing a video or viewing a photo: In the table shown in Figure 9-2, you can view more details about video plays, photo views, and more by clicking a data point in the Engaged Users column.

RSVPing to an event associated with your Page.

Tagging your Page in an update (otherwise known as mentions): In the table shown in Figure 9-2, you can view mentions by clicking any value in the Talking About This column.

The bullet list below includes four Facebook Insights reports that show how engaged Facebook users are with your content. (Facebook Insights is covered in detail in Chapter 10.) Make a habit of regularly viewing these four reports on your Page.

To access these reports, first go to your Facebook Admin Panel and then click See All next to Insights, as shown in Figure 9-3. When you do this, you can access any of the following four reports.

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