Epic Content Marketing by BusinessNews Publishing

Author:BusinessNews Publishing
Language: fra
Format: epub
Publisher: FichesdeLecture.com
Published: 2015-03-15T00:00:00+00:00

2. Build your editorial calendar

Your editorial calendar is your most important planning tool. Simply put, if you don't have one, you won't be generating epic content on an ongoing basis.

The calendar needs to be simple and functional. An editorial calendar is typically unglamorous yet essential. It sets out:

A list of the content you are developing and the due date for each item.

The person whois assigned to produce that content.

The channel for the content.

All necessary workflow steps including fact checking, legal sign off, proofreading, etc.

Specific publication dates.

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