Effective SEO and Content Marketing by Nicholas Papagiannis
Author:Nicholas Papagiannis
Language: eng
Format: epub
ISBN: 9781119628873
Publisher: Wiley
Published: 2020-02-26T00:00:00+00:00
Sample Project Brief
A sample project brief for an article or long-form content project is provided here. This is meant to serve as an example to one of the most common forms of SEO and content projects. The brief is designed to offer direction on what the project output should be.
Brief
What business problem are we solving for?
What target audience problem are we solving for?
What data points support this initiative?
What search terms are we targeting to rank for?
What is our target audience?
What is our voice (first-person/third-person, singular/plural)? I, we, us, you, they, etc.
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