Eating the Big Fish by Adam Morgan

Author:Adam Morgan
Language: eng
Format: epub, mobi
Publisher: John Wiley & Sons, Ltd.
Published: 2010-05-10T16:00:00+00:00

Why was this a significant Project of Re-evaluation across these four dimensions? Because two years later the company and brand faced its greatest challenge—the relaunch of not simply the brand but of the entire service, from a new station in an entirely different part of London. And the success of what the company had achieved together in 2005 encouraged them to successfully stretch their ambition: to position Eurostar not simply as a faster train in a new home, but as a brand that was now positioned, in a very real sense, to be the future of European travel.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.