Direct Selling For Dummies by Belinda Ellsworth

Author:Belinda Ellsworth
Language: eng
Format: mobi, epub
ISBN: 9781119076186
Publisher: Wiley
Published: 2015-09-13T14:00:00+00:00

Choosing the Right Social Media for Your Business

New social media platforms are emerging all of the time, so it can be hard to decide where to spend your time. The fact is, you can’t successfully master every single platform for your business.

Choose one or two social media platforms to use at the beginning of your business. Find out as much as you can about those platforms, test your business on them, and then decide whether you are getting a return on the time you are spending.

For some, your direct sales businesses may not be your full-time job. It may be a part-time job, a way to supplement income every month, or maybe just a fun hobby. Of course, if you’re like most people, it’s important to spend time on income-producing activities. Income-producing activities are things you do for your business that make you money.

Focus your time on the platforms that you get the most results from. Not getting interest on Twitter? Move on to Instagram. Facebook page failing? Try Pinterest. Don’t get stuck doing something that doesn’t work for you and your business.

Social media platforms don’t all operate the same way or for the same purposes. Some platforms are better for communication, some are better for sales, and others are better for connecting with the community.

So before you select which is right for you, determine what your goal is. Are you trying to increase sales every month? Find new customers and leads? Increase your brand recognition? Build an email/newsletter list? Nab a fundraiser? Stop for a second and write down your goals.

Remember to create a healthy list of goals for yourself. Every business owner wants to be successful in every part of their business, but it’s important to start off with one or two social media goals. Once you have mastered them and have created a system to maintain them everyday, you can add another to the mix. Here, try to write down two goals for your social media efforts:

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