Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen by Donald Miller
Author:Donald Miller [Miller, Donald]
Language: eng
Format: epub
Tags: Business & Economics, Marketing, General, Business Writing, Business Communication, Sales & Selling, Management
ISBN: 9781400248889
Google: Y-r8EAAAQBAJ
Publisher: HarperCollins Leadership
Published: 2025-01-06T23:00:00+00:00
Us: Will you marry me?
Customer: No.
Us: Will you go out with me again?
Customer: Yes.
Us: Will you marry me now?
Customer: No.
Us: Will you go out with me again?
Customer: Sure, youâre interesting and the information you provide is helpful. I will go out with you again.
Us: Will you marry me?
Customer: Okay, Iâll marry you now.
As a brand, itâs our job to pursue our customers. We want to get to know them and for them to get to know us, but we are the ones who need to take the initiative and keep the relationship alive and flourishing, even if they arenât ready to place an order.
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