Business Technology
mobi |eng | 2011-02-27 | Author:Frank Rose [Rose, Frank]

TEN YEARS AFTER ITS INITIAL experiments with Homicide, the idea of extending television shows online suddenly became part of NBC’s core strategy. The announcement came in May 2006 from Jeff ...
( Category: Processes & Infrastructure December 2,2017 )
mobi |eng | 2013-05-30 | Author:Nick Smith [Smith, Nick]

Link spam (low-quality links) If you’ve been doing manual backlink building, the chances are that you won’t run into this problem. The most common cause of having large numbers of ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2008-11-04 | Author:David Weinberger [Weinberger, David]

Bob Metcalfe presents himself as the ostensive definition of “curmudgeon,” belying a decency and personal kindness that surfaces even in one’s first interactions with him. Metcalfe, now a gentleman farmer ...
( Category: World December 2,2017 )
mobi |eng | 2013-04-02 | Author:Simon Pont [Pont, Simon]

My first encounter with the thing-that-would-become-the-internet was in the mid-1980s. Snug in the wood-panelled library of an Oxford college, we gathered, curious, around the tiny screen, as the glowing words ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2012-08-21 | Author:Andrew M. Davis [Davis, Andrew M.]

CHAPTER 15 Reworking the Media The Media Evolution Thinking like a television executive and branding your content opens up terrific possibilities to extend the reach of what you create by ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2012-07-16 | Author:Scott Stratten [Stratten, Scott]

Needless to say this is the greatest thing of all time. John uploaded the picture to display its awesomeness, which then went viral and was seen by millions of people. ...
( Category: Processes & Infrastructure December 2,2017 )
mobi |eng | 2012-08-28 | Author:Amy Jo Martin [Martin, Amy Jo]

Before we concluded our training that day, he already had a couple of thousand followers. And he was bantering with other talent on Twitter and responding to fans. He was ...
( Category: Processes & Infrastructure December 2,2017 )
mobi |eng | 2013-06-18 | Author:Shirley Tan [Tan, Shirley]

Twitter Checklist Have a plan. What is your objective for using Twitter? Is it for marketing or branding purposes? Are you going to post product details and offers? Or is ...
( Category: Processes & Infrastructure December 2,2017 )
mobi |eng | 2011-10-27 | Author:Aaron Shapiro [Shapiro, Aaron]

• The working engineer who was more of a specialist or an academic. He would want information targeted specifically to the niche in which he worked. • The student who ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2009-12-29 | Author:Avinash Kaushik

In this case, you can see states where brand interest improved and states where brand interest declined. The next step is understanding why. Related and Fast-Rising Searches A critical strategy ...
( Category: Processes & Infrastructure December 2,2017 )
mobi, epub |eng | 2013-09-18 | Author:Michael Brito [Brito, Michael]

Figure 6.5 Fifty-two percent of B2C content marketers are challenged with lack of budget. With the exception of budget issues, the top three challenges plaguing content marketers today have to ...
( Category: Processes & Infrastructure December 2,2017 )
mobi, epub |eng | 2013-08-30 | Author:Jason Miles [Miles, Jason]

Figure 10.1 The Product Red campaign applies a transcendent concept to otherwise ordinary products and brands. POWER TIP A brand’s power comes from a combination of the invisible aspects, the ...
( Category: Industries December 2,2017 )
mobi |eng | 2013-03-04 | Author:Dave Chaffey & PR Smith [Chaffey, Dave]

E-MARKETING INSIGHT Distinguish potential buyers from other types of site visitor Bryan Eisenberg, author of Call to Action and Waiting for your Cat to Bark, recommends distinguishing potential buyers from ...
( Category: Industries December 2,2017 )
mobi |eng | 2014-06-22 | Author:Sharat Sharan & John Carucci

Support staff Make sure that your support staff has a clear understanding of both the overall webinar topic and their specific tasks. Whether it’s making sure that the connection stays ...
( Category: Processes & Infrastructure December 2,2017 )
mobi |eng | 2011-05-09 | Author:Jonathan R. Copulsky

NOT EVERYTHING YOU LEARN FROM LISTENING MATTERS—AND NOTHING YOU LEARN FROM LISTENING MATTERS IF YOU DON’T HAVE A PROCESS FOR TAKING ACTION Whether you build, buy, rent, or cobble it ...
( Category: Marketing & Sales December 2,2017 )