Business Technology
mobi |eng | 2009-12-29 | Author:Avinash Kaushik

In this case, you can see states where brand interest improved and states where brand interest declined. The next step is understanding why. Related and Fast-Rising Searches A critical strategy ...
( Category: Processes & Infrastructure December 2,2017 )
mobi, epub |eng | 2013-09-18 | Author:Michael Brito [Brito, Michael]

Figure 6.5 Fifty-two percent of B2C content marketers are challenged with lack of budget. With the exception of budget issues, the top three challenges plaguing content marketers today have to ...
( Category: Processes & Infrastructure December 2,2017 )
mobi, epub |eng | 2013-08-30 | Author:Jason Miles [Miles, Jason]

Figure 10.1 The Product Red campaign applies a transcendent concept to otherwise ordinary products and brands. POWER TIP A brand’s power comes from a combination of the invisible aspects, the ...
( Category: Industries December 2,2017 )
mobi |eng | 2013-03-04 | Author:Dave Chaffey & PR Smith [Chaffey, Dave]

E-MARKETING INSIGHT Distinguish potential buyers from other types of site visitor Bryan Eisenberg, author of Call to Action and Waiting for your Cat to Bark, recommends distinguishing potential buyers from ...
( Category: Industries December 2,2017 )
mobi |eng | 2014-06-22 | Author:Sharat Sharan & John Carucci

Support staff Make sure that your support staff has a clear understanding of both the overall webinar topic and their specific tasks. Whether it’s making sure that the connection stays ...
( Category: Processes & Infrastructure December 2,2017 )
mobi |eng | 2011-05-09 | Author:Jonathan R. Copulsky

NOT EVERYTHING YOU LEARN FROM LISTENING MATTERS—AND NOTHING YOU LEARN FROM LISTENING MATTERS IF YOU DON’T HAVE A PROCESS FOR TAKING ACTION Whether you build, buy, rent, or cobble it ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2013-05-22 | Author:Aliza Sherman & Danielle Elliott Smith [Sherman, Aliza]

Driving traffic to your page with cross-posting Consider the importance of driving traffic to Facebook from other locations. For example, cross-post from Facebook to Twitter to let your Twitter audience ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2008-03-24 | Author:Christopher Vollmer & Geoffrey Precourt

THE DEMAND FOR METRICS As unsophisticated and unreliable as the traditional media measurement approaches may have been, they did provide standards and currencies that enabled marketers, buying agencies, and media ...
( Category: Processes & Infrastructure December 2,2017 )
mobi |eng | 2014-09-08 | Author:Stoney deGeyter

ECOMMERCE CONSIDERATIONS CHECKLIST [ ] MINICART DISPLAY When a product is added to the shoppers “cart,” be sure this action is made clear without pushing the visitor to another page. ...
( Category: Marketing & Sales December 2,2017 )
mobi, epub |eng | 2013-06-18 | Author:David Meerman Scott [Scott, David Meerman]

14 How Web Content Influences the Buying Process Today when people want to buy something, the web is almost always the first stop on their shopping trip. In any market ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2014-02-09 | Author:Ekaterina Walter & Jessica Gioglio [Walter, Ekaterina]

STATS SlideShare Facts and Figures • With 60 million monthly visitors and monthly 130 million page views, SlideShare is among the most visited 200 websites in the world. 144 • ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2008-03-30 | Author:Rohit Bhargava [Bhargava, Rohit]

Little Guy versus Big Guy Story—Bugaboo Strollers and Hip Moms It may seem like there is an inverse relationship between being a parent and having style. Though becoming a parent ...
( Category: Skills December 2,2017 )
mobi |eng | 2013-01-22 | Author:Krista Neher [Neher, Krista]

Group Boards Provide Collaboration In another creative use of Pinterest, Jetsetter worked with a passionate fan to help him plan his vacation to Turks and Caicos. They collaboratively pinned ideas ...
( Category: Processes & Infrastructure December 2,2017 )
mobi |eng | 2012-10-08 | Author:Dave Kerpen [Kerpen, Dave]

JETBLUE’S B6 BLACK OPS The customer service team members at JetBlue are firm believers in the importance of being responsive. Their goal is to bring humanity back to air travel, ...
( Category: Processes & Infrastructure December 2,2017 )
mobi |eng | 2016-01-25 | Author:Gary Hennerberg

CHAPTER 8 STORYTELLING Use storytelling to convert the new short-term memory created with positioning/repositioning, into long-term memory in the hippocampus. With an engaging story and a new angle, you can ...
( Category: Processes & Infrastructure December 2,2017 )