Public Relations - free ebooks download

Home > Business & Money > Marketing & Sales > Public Relations

Public Relations

Online Reputation Management For Dummies by Lori Randall Stradtman

epub |eng | 2012-09-06 | Author:Lori Randall Stradtman

Chapter 9 Claiming Your Brand Online In This Chapter Discovering what branding is and why it’s important Identifying your target audience Creating a strong presence via social networks Claiming your ...

( Category: E-Commerce March 18,2020 )

The Public Relations Handbook by Alison Theaker

epub, pdf |eng | | Author:Alison Theaker [Alison Theaker]

( Category: Communication & Media Studies March 16,2020 )

Crisis Management by Kovoor-Misra Sarah

epub |eng | 2019-01-30 | Author:Kovoor-Misra, Sarah

Transformative Organizational Culture For an organizational culture to foster resilience and positive behaviors during a crisis, its components, such as beliefs, values, norms and artifacts, need to reinforce these behaviors. ...

( Category: Organizational Learning March 15,2020 )

Public Relations Case Studies from Around the World by Turk Judy VanSlyke / Valin Jean

epub |eng | 2017-08-30 | Author:Turk, Judy VanSlyke / Valin, Jean

SITUATION ANALYSIS Even though Ebola could be avoided and brought under control if basic infection prevention and control protocols (IPC) were observed, the level of illiteracy coupled with poverty worsened ...

( Category: Public Relations March 15,2020 )

Create and Deliver a Killer Product Demo by Oscar Santolalla

epub |eng | | Author:Oscar Santolalla

Let’s take a look at how the pros have used WOW moments to impress both customers and the media. Table 5-1 shows the five steps for the WOW moment in ...

( Category: Sales & Selling March 10,2020 )

Talk is Chief: Leadership, Communication & Credibility in a High-Stakes World by Jack Modzelewski

epub |eng | 2019-03-06 | Author:Jack Modzelewski

Earned vs. Paid Media I believe that even in this era of 24-7 news and social media channels, you don’t have to be out there talking about yourself all the ...

( Category: Leadership March 7,2020 )

Stealth Communications by Curry Jansen Sue;

epub |eng | 2016-12-27 | Author:Curry Jansen, Sue;

Branding Nations: Industry Perspectives Most major international public relations firms now offer nation and place branding services; however, the originators – those who retroactively modeled, rationalized, integrated, and further developed ...

( Category: Communication & Media Studies March 6,2020 )

Faster, Smarter, Louder by Aaron Agius

epub |eng | 2019-06-17 | Author:Aaron Agius

One-to-One Marketing in the Real World Meet Bill. The other day, one of Bill’s friends shared a blog post on Facebook. This headline caught Bill’s interest, so he clicked through ...

( Category: Direct March 6,2020 )

Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand: A public relations, social media and digital marketing field guide with 30 chapters and 75+ actionable tips by Buyer Lisa

epub |eng | 2013-09-08 | Author:Buyer, Lisa [Inconnu(e)]

When launching a new product, do not just have the “hero” shot, take photos of the product in use or in application. Take a Pinterest baby step: Create a board ...

( Category: Public Relations March 6,2020 )

Propaganda by Edward L. Bernays

epub |eng | 1928-01-01 | Author:Edward L. Bernays [Bernays, Edward L.]

While the concrete recommendations of the public relations counsel may vary infinitely according to individual circumstances, his general plan of work may be reduced to two types, which I might ...

( Category: Global March 3,2020 )

BrandingPays: The Five-Step System to Reinvent Your Personal Brand by Karen Kang

mobi, epub |eng | 2013-03-15 | Author:Karen Kang

We’ve seen how a patient can use the ecosystem to find a surgeon. But how might our back surgeon use her ecosystem model to launch a new service? She has ...

( Category: Public Relations March 1,2020 )

Get on Board by Olga V. Mack

epub |eng | 2019-07-24 | Author:Olga V. Mack [Olga V. Mack]

( Category: Strategic Planning February 29,2020 )

The Wealthy Speaker 2.0 by Jane Atkinson

epub |eng | 2012-08-13 | Author:Jane Atkinson

5 Phase III Fire Rolling Out to Your Market If you think making your speech great, positioning yourself as an expert and developing the appropriate marketing materials was tough, you ...

( Category: Running Meetings & Presentations February 18,2020 )

Trust Me I'm Lying (5th Anniversary Edition) by Ryan Holiday

epub |eng | 2018-09-15 | Author:Ryan Holiday [Holiday, Ryan]

BEATING THEM AT THEIR OWN GAME Andrew Breitbart did eventually issue a correction to the widely disproved Sherrod story. He was so wrong and the backlash was so strong, he ...

( Category: Public Relations January 16,2020 )

Propaganda by Edward L Bernays

epub |eng | 1928-07-15 | Author:Edward L Bernays [Bernays, Edward L]

“Inter-commodity competition is, of course, the most spectacular of all. It is the one which seems most of all to have caught the business imagination of the country. More and ...

( Category: Advertising October 7,2019 )

First Prev [1] [2] [3] [4] 5 [6] [7] Next Last

Categories