Public Relations
epub |eng | 2018-08-25 | Author:Paul Kemp-Robertson [Kemp-Robertson, Paul and Barth, Chris]

THE MARKETING LAG While consumer adoption has tended to match the briskness of freshly created tech, brands have largely struggled to keep pace. For decades, most consumers could be reached ...
( Category: Research August 1,2020 )
epub |eng | 2020-03-15 | Author:W. Williams, James [W. Williams, James]

Hand Movements People lying tend to use gestures, but they do it after speaking. Typically, you’d find people gesturing while talking because this is a natural part of the process. ...
( Category: Palmistry July 19,2020 )
azw3, epub |eng | 2014-10-05 | Author:Jennifer Janson [Janson, Jennifer]

DO YOUR PREPARATION WORK The GOSPA process for creating a reputation strategy is fairly straightforward, but it is the thinking behind the process that will get you where you want ...
( Category: Marketing July 12,2020 )
azw3 |eng | 2016-03-09 | Author:

Selling your soul to the company store GM has used Betty Crocker since the 1920s as the trusted face of the company (McGuire, 2010). According to GM, Betty Crocker’s ability ...
( Category: Public Relations July 10,2020 )
epub |eng | 2015-04-06 | Author:Edward L. Bernays [Bernays, Edward L.]

chapter 32 BROADCASTING: CBS AND NBC I would have questioned anybody’s judgment if they had told me in 1929 that William S. Paley, the young 27-year-old man who asked for ...
( Category: Business July 10,2020 )
epub |eng | 2020-07-15 | Author:Edward Segal

But even when a mistake happens, do not dwell on it. It happens to even the best speakers. Learn from it and move on. DO YOU SMELL SOMETHING? Crisis Trigger: ...
( Category: Strategic Planning July 5,2020 )
epub |eng | 2009-07-14 | Author:James F. Haggerty

If the law is on your side, pound the law. If the facts are on your side, pound the facts. If neither is on your side, pound the table. In ...
( Category: Judicial System July 4,2020 )
epub |eng | 2019-04-16 | Author:Chris Carter [Carter, Chris]

Why It’s Hard to Go Viral A viral video can quite literally break your brand, in a good way, of course. Blowing up the view count will exponentially grow your ...
( Category: Web Marketing July 4,2020 )
epub |eng | | Author:Erika Darics & Veronika Koller

Figure 9.3 Conflict stages situation, but if left unaddressed they are bound to resurface as token conflicts over trivial matters or lead to what consultant Theresa Gale (2012) calls a ...
( Category: Marketing July 3,2020 )
epub |eng | 2018-08-13 | Author:Pam Lontos

( Category: Marketing July 2,2020 )
epub |eng | | Author:Maggie Eyre

Role models: radiating confidence “We convince by our presence.” —Walt Whitman, American poet12 Interesting role models who have a presence when they speak are worth their weight in gold. Watch ...
( Category: Marketing July 1,2020 )
epub |eng | 2020-03-14 | Author:David Meerman Scott [Scott, David Meerman]

Ways to Get Your Information Out There Here are some of the common forms of content you might consider creating (there may be others in your niche market). We’ve seen ...
( Category: Direct June 30,2020 )
epub |eng | 2012-04-01 | Author:Scott Stratten

Needless to say this is the greatest thing of all time. John uploaded the picture to display its awesomeness, which then went viral and was seen by millions of people. ...
( Category: Web Marketing June 16,2020 )
epub |eng | 2020-06-15 | Author:Linjuan Rita Men

Types of effective startup culture While there may not be a standard what a successful startup culture looks like, previous research on organizational culture and entrepreneurship has provided abundant insights. ...
( Category: Public Relations June 16,2020 )
epub |eng | 2019-03-20 | Author:Maxim Behar

MODERN PR TOOLS: AMEC’S INTERACTIVE TOOL The new Interactive Tool recently developed by the International Association for the Measurement and Evaluation of Communication (AMEC) is a superb example of a ...
( Category: Global March 21,2020 )

Popular ebooks
Influence: The Psychology of Persuasion by Robert B. Cialdini(3771)
Man-made Catastrophes and Risk Information Concealment by Dmitry Chernov & Didier Sornette(3734)
The Miracle Morning by Hal Elrod(3360)
The Hacking of the American Mind by Robert H. Lustig(3064)
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini(2908)
Unlabel: Selling You Without Selling Out by Marc Ecko(2560)
Who Can You Trust? by Rachel Botsman(2483)
Kick Ass in College: Highest Rated "How to Study in College" Book | 77 Ninja Study Skills Tips and Career Strategies | Motivational for College Students: A Guerrilla Guide to College Success by Fox Gunnar(2452)
Hidden Persuasion: 33 psychological influence techniques in advertising by Marc Andrews & Matthijs van Leeuwen & Rick van Baaren(2365)
Purple Cow by Seth Godin(2354)
Ogilvy on Advertising by David Ogilvy(2127)
This Is Marketing by Seth Godin(2098)
The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar by Robert W. Bly(2073)
The Power of Broke by Daymond John(2036)
I Live in the Future & Here's How It Works by Nick Bilton(2005)
The 46 Rules of Genius: An Innovator's Guide to Creativity (Voices That Matter) by Marty Neumeier(1996)
Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind by Dan Roam(1985)
Building a StoryBrand by Donald Miller(1933)
Market Wizards by Jack D. Schwager(1892)
SEO 2018: Learn search engine optimization with smart internet marketing strategies by Adam Clarke(1849)