Research
epub |eng | 2010-12-02 | Author:Kevin Hillstrom [Hillstrom, Kevin]
And yet, those who enter the community via a "re-tweet", those who are giving the love, are those who are least likely to come back. Does this mean that those ...
( Category:
Research
March 7,2020 )
epub, pdf |eng | 2019-06-05 | Author:Alexander Loth
For each month, you now get a ranking of products. The lines show how that ranking changes over time for individual products. Because it is more intuitive to have the ...
( Category:
Research
March 6,2020 )
epub |eng | | Author:Marko Sarstedt & Erik Mooi
6.6.1.2 Choose the Significant Level Next, we decide to use a significance level (α) of 0.05, which means that we allow a maximum chance of 5 % of mistakenly rejecting ...
( Category:
Research
March 6,2020 )
epub, pdf |eng | 2019-05-23 | Author:William Ammerman [William Ammerman]
The Invisible Brand deploys experiments, learns what works, and develops an approach that is different for individual consumers. The role of media planners and buyers like Jess has changed completely ...
( Category:
Research
March 5,2020 )
epub |eng | | Author:Hermann Simon & Martin Fassnacht
7.3.1 Long-Term Price Decisions and Customer Acquisition The price plays a decisive role in new customer acquisition. Many price offers in various industries are directed at the acquisition of new ...
( Category:
Research
March 5,2020 )
epub, pdf |eng | 2009-03-02 | Author:Rita Clifton
* * * Evaluating brand communications Broadly, there are two types of measurable outcomes of brand communications: effects on sales or business and consumer responses. Both are important. It used ...
( Category:
Research
March 3,2020 )
mobi |eng | 2017-11-30 | Author:Rohit Bhargava
Photo: Terrace House, Netflix It has long been the intent of great drama to move you emotionally, but watching something as real at Terrace House is a different emotional experience. ...
( Category:
Research
March 1,2020 )
epub |eng | 1995-07-15 | Author:Karen Ritchie
The situation was so blatantly callous, it eventually attracted the attention of watchdog groups such as the Action for Children’s Television. In response to such pressure groups, the Federal Communications ...
( Category:
Research
March 1,2020 )
epub |eng | 2014-02-27 | Author:David Hieatt [Hieatt, David]
( Category:
Research
February 28,2020 )
epub |eng | 2014-12-12 | Author:Thompson, Harvey [Thompson, Harvey]
* * * 9. What They Need: Solutions Customer wants and needs is a common phrase that is often heard and seldom understood. Most folks don’t know the difference. However, ...
( Category:
Research
February 27,2020 )
epub, pdf |eng | | Author:Reichert, Tom, Lambiase, Jacqueline
Ralph Lauren: The Man and the Brand Polo/Ralph Lauren is a leader in the design, marketing, and distribution of premium lifestyle products. For more than 30 years, Polo's reputation and ...
( Category:
Research
February 24,2020 )
epub |eng | 2019-07-23 | Author:Kai D. Wright
8 VISUAL STIMULI: Branding Objective: Become a “Conversational” Brand FLASH-FORWARD BRAND SPOTLIGHTS Symbols Shapes Colors Fonts Signs Memes Gifs Emojis Images Videos Airbnb Amazon DJ Khaled Kit Kat Lyft NASA ...
( Category:
Research
February 22,2020 )
epub |eng | 2002-07-15 | Author:Melinda Davis
Stage 4: Depression Our Black Plague An Evolutionary Warning? Depression has doubled since World War II, and according to all reliable accounts, the rates of depression continue to rise. Martin ...
( Category:
Research
February 20,2020 )
epub |eng | | Author:Brian Moeran & Timothy de Waal Malefyt
As this passage reveals, three elements are necessary to organize, develop, and circulate magic within a society. It requires the work of a specialized person to create something magical; it ...
( Category:
Global
February 19,2020 )
azw3, epub |eng | 2009-10-12 | Author:Al Ries & Jack Trout [Ries, Al]
12 The Law of Line Extension There’s an irresistible pressure to extend the equity of a brand. If violating any of our laws was a punishable offense, a large portion ...
( Category:
Research
February 17,2020 )
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