Product Management
epub |eng | 2007-02-12 | Author:Nirmalya Kumar & Jan-Benedict E. M. Steenkamp [Kumar, Nirmalya and Jan-Benedict E. M. Steenkamp]

Unless brand manufacturer strategies are based on a completely honest understanding of the reality now on them and the reality that is about to hit them, they will fail. As ...
( Category: Product Management June 29,2020 )
epub |eng | | Author:Luis Pedroza

Figure 6.38. WeChat Starbucks campaign in China. Photo credit: Amy Hsu According to Belinda Wong, CEO of Starbucks China, “WeChat Pay has already reached a remarkable 29 percent of tender ...
( Category: Global April 14,2020 )
epub |eng | 2011-05-10 | Author:B Joseph Pine II & James H Gilmore [Pine, B Joseph II & Gilmore, James H]

All economic offerings—not only experiences but also commodities, goods, and services—are the result of an enterprise's progression from drama through script to the theatre that stages performance. Returning to Schechner: ...
( Category: Product Management April 5,2020 )
epub |eng | 2018-02-28 | Author:Juho Makkonen & Cristóbal Gracia [Makkonen, Juho]

10 How to design your marketplace’s transaction flow In the previous chapter, you learned how to match your customer and provider. Now that the match has been made, how can ...
( Category: Product Management March 27,2020 )
epub |eng | 2012-03-14 | Author:Brian Lawley [Brian Lawley, Greg Cohen]

R u l e 26 Align Your Product Strategy with the Company Strategy—Then Sell It Your product needs executive sponsorship to succeed. You gain executive sponsorship by showing how your ...
( Category: Product Management March 24,2020 )
mobi, epub |eng | 2005-09-05 | Author:Anthony Ulwick [Ulwick, Anthony]

The first four steps in the outcome-driven innovation process are aimed at uncovering all of the opportunities that exist in a market, whether they are broad-market opportunities or unique segments ...
( Category: Product Management March 21,2020 )
epub |eng | 2018-02-06 | Author:Davis, Nils

I’ve never liked the INVEST template. It doesn’t speak to me as a person who is trying to solve problems for customers with my products. INVEST loses focus on the ...
( Category: Product Management March 20,2020 )
epub |eng | 2019-10-23 | Author:B. Joseph Pine II & James H. Gilmore [Pine II, B. Joseph]

7 Performing to Form Linda leads the new offering development team for a U.S. automobile manufacturer.1 She arrives at her office and reviews her schedule for the day: “Let’s see. ...
( Category: Product Management March 18,2020 )
epub |eng | | Author:Kim B. Clark & Steven C. Wheelwright

Attitudes Toward Integration The effective deployment of upstream and downstream skills and capabilities in achieving integrated problem solving depends on fundamental attitudes that affect the relationship between upstream and downstream ...
( Category: Product Management March 18,2020 )
epub |eng | 2002-09-09 | Author:Ryan Mathews

THE BOTTOM LINE FOR BUSINESS There are five basic take-aways business should consider when evaluating the devox’s impact on science: 1. Scientifically based business opportunities will continue to present themselves ...
( Category: Product Management March 17,2020 )
epub |eng | 2007-03-16 | Author:Laura Lowell

Rule 22 Email is Personal With behavioral marketing, the customer dictates the messages they receive from you based on what they are doing A single email can sometimes be the ...
( Category: Product Management March 17,2020 )
epub |eng | | Author:David Taylor

136 WORKOUT SIX RENOVATE YOUR CORE tence, and has put its maps in position for the future”, observed The Times (11 ). Below we look at some of the lessons ...
( Category: Product Management March 17,2020 )
epub |eng | 2020-03-14 | Author:Ken Sandy

To illustrate user stories in action, I’ll use examples for a fictitious financial literacy application (Centsible). This mobile-only application targets millennials—in particular, recent college graduates—who wish to improve their management ...
( Category: Product Management March 15,2020 )
epub |eng | 2019-11-01 | Author:Adrian Sandmeier

You Can’t Know Everything This client wasn’t lacking all the typical knowledge a marketing professional brings to the table. In fact, she knew as much about video marketing as most ...
( Category: Product Management March 12,2020 )
epub |eng | 2018-09-28 | Author:Paul Facella, Adina Genn

( Category: Product Management March 5,2020 )

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