mobi, epub, pdf |eng | 2002-03-14 | Author:Malcolm Gladwell

4. In chapter 2, when I was discussing what made someone like Mark Alpert so important in word of mouth epidemics, I talked about two seemingly counterintuitive aspects of persuasion. ...

epub, mobi, pdf |eng | 1984-01-01 | Author:Robert B. Cialdini [Cialdini, Robert B.]

From "ordinary applause" to "wild enthusiasm," claqueurs offered their services in an audaciously public fashion—in this case, in a newspaper read by many of the audience members they fully expected ...

epub |eng | 2006-06-05 | Author:Clotaire Rapaille

WHAT’S COOKING? ANYTHING? Like the need for shelter, the biological scheme for dinner is fundamental: all human beings need nourishment. But what is the continuum between the biological requirement to ...

epub |eng | 2010-09-20 | Author:Ian Ayres [Ayres, Ian]

CHOOSE MY GOAL I’m rooting for Andy Mayer. But because he doesn’t have a firm maintenance plan, I predict that by the time this book is published he will, like ...

epub |eng | 2013-04-22 | Author:Schmidt, Eric & Cohen, Jared [Schmidt, Eric]

Sudden access to technology does not in and of itself enable radicalized individuals to become cyber terrorists. There is a technical skills barrier that, to date, has forestalled an explosion ...

epub |eng | | Author:Tanner, Adam [Tanner, Adam]

Kyle Prall at the state capitol in Austin, Texas, in front of portraits of state legislators. Source: Author photo. In late 2012 Prall traveled to Las Vegas. Like so many ...

epub, mobi |eng | 2010-02-25 | Author:Geoffrey Miller

For example, I was involved in a couple of studies that examined relationships between intelligence and brain size, and intelligence and body symmetry. The psychologist Lars Penke and I reviewed ...

mobi, pdf |eng | 2010-02-26 | Author:Geoffrey Miller

• sizes of specific cortical areas (such as lateral and medial prefrontal cortex and posterior parietal cortex) • concentrations in the brain of particular neurochemicals (such as N-acetyl-aspartate) • age ...

mobi |eng | 2014-03-19 | Author:Julia Angwin

12 THE HALL OF MIRRORS When Rayne Puertos started a new job at a computer retailer in Tampa, Florida, she was not trying to hide her sexual orientation, but neither ...

mobi, epub |eng | 2010-01-21 | Author:Hogshead, Sally [Hogshead, Sally]

Living Up to the Hype Forcing others to wait (whether for an appointment, or a new product release) can raise prestige. However, limiting availability only works when people get something ...

epub, mobi |eng | 0101-01-01 | Author:Jonah Berger [Berger, Jonah]

THE POWER OF OBSERVABILITY Koreen Johannessen started at the University of Arizona as a clinical social worker. Originally, she was hired by the mental health group to help students deal ...

epub |eng | 2011-01-25 | Author:Harry Beckwith [BECKWITH, HARRY]

How the New Gets Old: The Ocean That Stopped Roaring On the evening of Friday, January 26, 1968, Jeff Greendorfer and his college roommate arrived at his roommate’s home on ...

epub |eng | 2010-09-13 | Author:Nick Bilton [Bilton, Nick]

For More Details, Click Here … What happens when we’re online that keeps the brain so busy? The online experience isn’t simple or controlled; it’s like the Wild West. The ...

epub, mobi |eng | 2014-02-11 | Author:Christian Madsbjerg & Mikkel B. Rasmussen [Madsbjerg, Christian & Rasmussen, Mikkel B.]

FIVE The Turnaround Lego IT’S A DREARY LATE FALL day in Billund, Denmark. In a town of around six thousand people and a handful of stoplights, one would expect a ...

epub, mobi |eng | 2013-06-01 | Author:Jay Baer

Dan Deacon Turns Fans into Part of the Show Youtility isn’t all business. “For the first time, having your phone out at a concert is not a jerk move,” says ...