Consumer Behavior
epub |eng | 0101-01-01 | Author:Lawrence Ingrassia [Lawrence Ingrassia]
9 The Mattress Wars Walk into just about any mattress store in America. Gaze around the showroom. Take a deep breath. You are about to embark on one of the ...
( Category:
Venture Capital
January 30,2020 )
epub |eng | 2019-05-27 | Author:Wes Bush [Bush, Wes]
When you’re running onboarding sessions, really seek out the top three outcomes. Knowing them will help you eventually catapult people into areas of the product that matter to them. After ...
( Category:
Consumer Behavior
January 28,2020 )
epub |eng | 2018-11-13 | Author:Joel Waldfogel [Waldfogel, Joel]
What the Data Tell Us Anecdotes are all well and good. But what about data? What has actually happened to the photography industry? As amateurs have entered the photography business, ...
( Category:
Consumer Behavior
January 19,2020 )
epub |eng | 2016-11-21 | Author:Michelle Baddeley
What is time inconsistency? Behavioural economics draws on evidence from psychology suggesting that the consistency in time preferences, as assumed in standard economic approaches, does not apply for humans (and ...
( Category:
Theory
January 19,2020 )
epub, pdf |eng | 2017-01-15 | Author:Graham, Carol [Graham, Carol]
Figure 4.3a. Future life satisfaction across race and income cohorts. Source: Author’s calculations, based on Gallup Healthways data, 2008–2013. Note: Average responses on a question that asks respondents to place ...
( Category:
Microeconomics
January 19,2020 )
epub |eng | 2017-01-15 | Author:Joseph Turow [Turow, Joseph]
While many, if not most, loyalty programs can offer real value to shoppers, their unstated aim is also to train people to give up personal data willingly. shopkick, which pioneered ...
( Category:
Mobile & Wireless
January 19,2020 )
epub |eng | 2006-02-06 | Author:Patrick Hanlon [Hanlon, Patrick]
The temperature on Iwo Jima on the morning of February 19, 1945, was somewhere near sixty degrees Fahrenheit. The sky was overcast. There were no seabirds on the island, no ...
( Category:
Product Management
January 10,2020 )
azw3 |eng | 2018-04-14 | Author:Klement, Alan [Klement, Alan]
Put It to Work This chapter is a cautionary tale of what can happen when the principles of Customer Jobs are ignored or unknown. Here are a few things you ...
( Category:
Consumer Behavior
October 29,2019 )
epub, azw3 |eng | 2019-08-28 | Author:Bruce Hood [Hood, Bruce]
DRESS TO IMPRESS The global luxury market is worth an estimated $1.2 trillion, with personal goods representing $285 billion of that amount.14 Branding is the visible identity of a product ...
( Category:
Consumer Behavior
October 26,2019 )
epub |eng | 0101-01-01 | Author:Daryl Weber [Weber, Daryl]
CHAPTER 7 The Brand Fantasy Model Making the Intangible (Somewhat) Tangible After all this theoretical talk, you’re probably ready for some practical applications of this thinking. In this chapter, I’ll ...
( Category:
Biology
October 19,2019 )
epub |eng | 2019-10-01 | Author:Robert J. Shiller [Shiller, Robert J.]
The idea that the world would now belong to the technicians who designed and ran the machinery was naturally frightening to those who did not deem themselves capable of becoming ...
( Category:
Macroeconomics
October 19,2019 )
epub |eng | 2014-09-16 | Author:Byron Sharp
The purpose of building strong, distinctive assets is to increase the number of stimuli that can act as identification triggers for a brand. Distinctive assets improve advertising effectiveness by making ...
( Category:
Research
October 8,2019 )
azw3, epub |eng | 2012-09-28 | Author:Leigh Caldwell
Chapter 11 The tea party Inspired by a visit to the USA during the Congressional election campaigns, Maggie launched her range of luxury products in May with a new marketing ...
( Category:
Consumer Behavior
October 7,2019 )
epub, pdf |eng | 2019-04-14 | Author:April Dunford
STEP 4. List Your True Competitive Alternatives Customers don’t always see competitors the same way we do, and their opinion is the only one that matters for positioning. It’s natural ...
( Category:
Marketing
September 18,2019 )
epub |eng | | Author:Cass R Sunstein
More Extremism, Less Extremism Group polarization is not a social constant. It can be increased or decreased, and even eliminated, by certain features of group members or their situation. First, ...
( Category:
Consumer Behavior
September 5,2019 )
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