Advertising
epub |eng | 2019-11-29 | Author:Thomas Kemeny
YOU’RE ALREADY BEHIND SCHEDULE. To date I have not been on a reasonable timeline for digital projects. By the time you get briefed you are behind the ball. It’s the ...
( Category:
Advertising
November 30,2019 )
epub, pdf |eng | 1963-11-13 | Author:Ogilvy, David, 1911-1999
Confessions of an Advertising Man tinue it for several years. The problem is to find a great campaign. They don't grow on every tree, as you would know if you ...
( Category:
Advertising
November 14,2019 )
epub |eng | 2019-11-13 | Author:Scott Lerman
Positioning Every arena has many players. Your competitiveness will be determined by the attributes that are associated with your brand. Choose and manage them carefully. Brand Positioning Brand positioning is ...
( Category:
Branding & Logo Design
November 10,2019 )
epub |eng | 2003-11-04 | Author:Brian Tracy
Look the Part Your grooming is also important in determining the impression you make on your prospect, from the first meeting onward. The highest paid salespeople in almost every field ...
( Category:
Sales & Selling
November 5,2019 )
epub |eng | 0101-01-01 | Author:Daryl Weber [Weber, Daryl]
CHAPTER 7 The Brand Fantasy Model Making the Intangible (Somewhat) Tangible After all this theoretical talk, you’re probably ready for some practical applications of this thinking. In this chapter, I’ll ...
( Category:
Biology
October 19,2019 )
epub |eng | 2019-05-30 | Author:Bryan Bren [Bren, Bryan]
Better access If you want to use web conversion campaigns, customize audiences from your website, or create dynamic ads, then you need Facebook Pixel. You also need this tool to ...
( Category:
Internet, Groupware, & Telecommunications
October 7,2019 )
epub |eng | 1928-07-15 | Author:Edward L Bernays [Bernays, Edward L]
“Inter-commodity competition is, of course, the most spectacular of all. It is the one which seems most of all to have caught the business imagination of the country. More and ...
( Category:
Advertising
October 7,2019 )
epub |eng | 2016-03-30 | Author:Stephens, Mark [Stephens, Mark]
What I am proposing here isn’t unique to architects and designers; I am finding that other professionals such as accountants and solicitors work using this method; even trades such as ...
( Category:
Advertising
September 21,2019 )
epub |eng | 2000-09-05 | Author:Aaker, David A;Joachimsthaler, Erich, 1956- & Joachimsthaler, Erich, 1956-
BRAND LEADERSHIP FIGURE 6-4 Nike Flagship Store filled with MTV-style music and huge TV screens with replays from important games, the huge poster of Michael Jordan flying through the air, ...
( Category:
Product Management
September 6,2019 )
epub |eng | 2012-05-02 | Author:Ajaz Ahmed & Stefan Olander [Ahmed, Ajaz & Olander, Stefan]
Just because we can do something doesn’t mean we should. Stefan: I have to say, the company-wide memo sounds suspiciously like the analogue ancestor of ‘cc all’. Ajaz: These weren’t ...
( Category:
Marketing
August 3,2019 )
epub |eng | 2019-03-05 | Author:Gianluca Cinquepalmi [Cinquepalmi, Gianluca]
Last but not least, consistency is the place where everything begins and ends. We live in a hectic world, and a single, brilliant idea may not be enough to ensure ...
( Category:
Education Theory
June 11,2019 )
epub, pdf |eng | 2008-05-03 | Author:Pricken, Mario [Pricken, Mario]
Client MaxFactor Agency Leo Burnett, Portugal Creative Direction Gezo Marques Campaign for ready-meals in pouches Client Tyne Agency D'Arcy, London Creative Direction Matt Wheeler Photo Dick Marsh KickStart question How ...
( Category:
Advertising
May 29,2019 )
epub |eng | 2016-10-07 | Author:Wendy Keller
“Getting media” can mean more than just when a professional journalist formally interviews you. Here are some other ways you can get media: •Write for magazines, newspapers, online publications, or ...
( Category:
Marketing
May 29,2019 )
epub |eng | 2019-03-21 | Author:Rory Sutherland
3.8: Bees Do It When signalling their enthusiasm for a potential nesting site, bees waggle about in an exponential relationship to its quality; the amount of energy they expend in ...
( Category:
Research
May 11,2019 )
epub |eng | 2003-03-24 | Author:James Young
The Mental Digestive Process Now, assuming that you have done a workman-like job of gathering material—that you have really worked at the first step—what is the next part of the ...
( Category:
Advertising
March 24,2019 )
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