Marketing & Sales
epub, mobi |eng | 2015-04-21 | Author:Shane Atchison & Jason Burby [Atchison, Shane & Burby, Jason]
INCLUDE BRAND REACH. This is the number of people who know about your brand or product, and how big a conversation they’re having. For example, we talked above about tests ...
( Category:
Research
July 8,2016 )
epub |eng | 2011-02-18 | Author:Ran Spiegler [Spiegler, Ran]
8 Coarse Reasoning The sampling-based procedure studied in Chapters 6 and 7 captured the idea that when consumers face a complex market object, they use a simplifying heuristic: examine a ...
( Category:
Microeconomics
July 8,2016 )
epub, mobi |eng | 2015-02-09 | Author:David Butler & Linda Tischler [Butler, David & Tischler, Linda]
* * * One of the biggest challenges for the company, especially in developing countries, is simply to keep Coke cold—not perfectly cold, just cold. * * * The company ...
( Category:
Strategic Planning
July 2,2016 )
epub |eng | 2011-10-03 | Author:Dianna Booher [Booher, Dianna]
Such bridging statements lead to the next intersection of ideas. They focus discussion and help mark you as a thought leader. Reframe to Action Parents do it. Spouses do it. ...
( Category:
Sales & Selling
June 27,2016 )
epub, mobi, azw, pdf |eng | 2016-06-14 | Author:Jonah Berger [Berger, Jonah]
WHY LOUIS VUITTON SHOULD ENCOURAGE COUNTERFEITING If you’ve never seen a Louis Vuitton trash bag, you’re in for a treat. No, not Louis Vuitton’s Raindrop Besace, a $1,960 waterproof purse ...
( Category:
Research
June 27,2016 )
epub |eng | 2016-06-01 | Author:Ken Segall
Consistency Is a Brand’s Best Friend Wilhite’s stories about the brand brought to mind an experience I had on the agency side during the same period. It was our job ...
( Category:
Management
June 26,2016 )
epub |eng | 2016-06-25 | Author:Catherine Kaputa
Your Narrative Bio: Your Career Story on Paper, Video, or Slides Celebrities promote themselves using all sorts of media, and you should, too. Producing a short two- or three-minute video ...
( Category:
Career Development
June 26,2016 )
epub, mobi |eng | 2014-05-02 | Author:Derek Coburn [Coburn, Derek]
IDEAL NETWORKING PROFILE So many resources offer invaluable advice around the idea of establishing your ideal client profile (i.e. Getting Clients, Keeping Clients, which is industry-specific to financial advisors, and ...
( Category:
Direct
June 26,2016 )
epub |eng | 2015-06-15 | Author:Dave Marinaccio
Mr. Humble DURING NEW BUSINESS PITCHES I’ve run across a number of interesting characters, none more bizarre than the owner of a software company in Arlington, Virginia. New business pitches ...
( Category:
Marketing
June 16,2016 )
epub |eng | 2010-06-01 | Author:Kenneth Robeson [Robeson, Kenneth]
DOC had expected something like this. It was the only thing that explained the tracks which had entered the stream. Some kind of a sling was pulled back and forth ...
( Category:
Marketing & Sales
June 14,2016 )
epub |eng | 2006-06-02 | Author:Richard Bayan [Bayan, Richard]
MONEY-SAVING inexpensive affordable economical thrifty low-cost low-priced value-priced budget-priced discount-priced bargain-priced invitingly priced sale-priced priced to sell rock-bottom prices popular prices unheard-of low prices direct-to-you prices affordably priced surprisingly affordable ...
( Category:
Word Lists
June 12,2016 )
epub |eng | 2013-11-17 | Author:Denise Lee Yohn
Great Brands Employ Brand Attraction Brand managers who chase customers may believe they’re doing the smart thing, seeking to maximize the breadth of customer appeal, but they are often taking ...
( Category:
Marketing
June 12,2016 )
azw |eng | 2016-03-28 | Author:Kelly, Jason [Kelly, Jason]
Notes 1 Alexia Tsotsis, “Fred Wilson Leads $23M Funding for CrowdRise, a ‘Charity Water’ for Everyone,” Techcrunch, April 21, 2014, http://techcrunch.com/2014/04/21/fred-wilson-leads-23m-funding-for-crowdrise-a-charity-water-for-everyone/. 2 AIDS Ride, www.markrobinson.net/AIDSRIDE/aidsride.htm. 3 Press Release, Track and ...
( Category:
Marketing & Sales
June 10,2016 )
epub |eng | 2016-03-29 | Author:Jason Kelly [Kelly, Jason]
Notes 1 Alexia Tsotsis, “Fred Wilson Leads $23M Funding for CrowdRise, a ‘Charity Water’ for Everyone,” Techcrunch, April 21, 2014, http://techcrunch.com/2014/04/21/fred-wilson-leads-23m-funding-for-crowdrise-a-charity-water-for-everyone/. 2 AIDS Ride, www.markrobinson.net/AIDSRIDE/aidsride.htm. 3 Press Release, Track and ...
( Category:
Private Equity
June 10,2016 )
epub |eng | | Author:B. Bonin Bough [Bough, Bonin]
Is your health record digitized and available to you online? #6A NO ONE WOULD EVER GUESS that the Quantified Self movement is only a few years old based on the ...
( Category:
E-Commerce
June 10,2016 )
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