Marketing & Sales
epub |eng | 2020-03-19 | Author:Frank Cowell [Cowell, Frank]

I spoke to Ronn Cort, COO and President of SEKISUI Polymer Innovations, makers of KYDEX Thermoplastics. Surprisingly, his company doesn’t have any salespeople in their organization, and their sales funnel ...
( Category: Industrial July 28,2023 )
epub |eng | 2023-03-13 | Author:Richard Shotton

We tend to fixate on the headline number, rather than what that number represents. In 1994, Veronika Denes-Raj and Seymour Epstein from the University of Massachusetts showed participants two bowls ...
( Category: Research July 27,2023 )
pdf, epub | | 2022-11-01 | Author:A. Ford, Lisa

( Category: Marketing & Sales July 25,2023 )
epub |eng | 2018-04-23 | Author:Dale Carnegie & Joseph Berg Esenwein [Carnegie, Dale & Esenwein, Joseph Berg]

CHAPTER 25 Influencing the Crowd Success in business, in the last analysis, turns upon touching the imagination of crowds. The reason that preachers in this present generation are less successful ...
( Category: Sales & Selling July 24,2023 )
pdf |en | | Author: Philip Kotler

( Category: Marketing & Sales July 22,2023 )
epub |eng | 2019-11-02 | Author:Robert J. Ryan [Ryan, Robert J.]

100 / conversion rate % = clicks to wait Here’s an example: 100 / 10 = 10 clicks to wait This is the second. It’s considered to have a higher ...
( Category: Advertising July 16,2023 )
epub |eng | 2020-04-27 | Author:Neil Rackham [Rackham, Neil]

Figure 7.9 When selling new products, questions fall and features increase We had an interesting opportunity to test whether something as simple as excessive features and advantages could really account ...
( Category: Sales & Selling July 7,2023 )
pdf |en | | Author: Farell, Hartline, Hochstein

( Category: Global July 4,2023 )
epub |eng | 2009-10-12 | Author:Al Ries & Jack Trout [Ries, Al & Trout, Jack]

12 The Law of Line Extension There’s an irresistible pressure to extend the equity of a brand. If violating any of our laws was a punishable offense, a large portion ...
( Category: Research June 24,2023 )
pdf | | 2012-03-27 | Author:Scott Wolfenden

( Category: Advertising June 22,2023 )
pdf | | 2019-06-12 | Author:KAI D. WRIGHT

( Category: Research June 22,2023 )