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Contemporary Issues in Social Marketing by Krzysztof Kubacki; Sharyn Rundle-Thiele
pdf |en | | Author: Krzysztof Kubacki; Sharyn Rundle-Thiele

( Category: Marketing & Sales August 7,2023 )
The Cancel Culture Curse: From Rage to Redemption in a World Gone Mad by Evan Nierman
epub |eng | 2023-04-06 | Author:Evan Nierman

CHAPTER 10 The Cancel Culture Playbook Legendary boxing champion Mike Tyson famously said, “Everybody has a plan until they get punched in the mouth.” It’s an apt description for the ...
( Category: Public Relations August 7,2023 )
Robert Collier by Dave
pdf | | | Author:Dave

( Category: Advertising August 7,2023 )
Resilience of Luxury Companies in Times of Change by Gabriella Lojacono Laura Ru Yun Pan
epub |eng | 2021-07-14 | Author:Gabriella Lojacono, Laura Ru Yun Pan

India is a very complex market. We are present there with our direct branch that manages the direct store in Mumbai, coordinates the activity of dealers in the area (including ...
( Category: Marketing & Sales August 7,2023 )
Handbook of Services Marketing and Management by Swartz Teresa A.;Iacobucci Dawn; & Dawn Iacobucci
epub |eng | 1999-11-19 | Author:Swartz, Teresa A.;Iacobucci, Dawn; & Dawn Iacobucci

Linking Customer Satisfaction to Financial Performance Anderson, Fornell, and Lehmann (1994) provide a theoretical and empirical investigation of the relationship between customer satisfaction and profitability Many companies are frustrated that ...
( Category: Management August 7,2023 )
Transnational Marketing in the Information Age by Desimone Diane M.;
epub |eng | 2013-08-15 | Author:Desimone, Diane M.;

CHAPTER 6 Customer Targets DOI: 10.4324/9781315053226-8 “Good morning!” Phil almost shouted the normal greeting as the other team members entered the room. “Wow! You’re certainly ‘chipper’ this morning. Anything special ...
( Category: Marketing & Sales August 7,2023 )
Making Meetings Work : Achieving High Quality Group Decisions by John E. Tropman
pdf |en | | Author: John E. Tropman

( Category: Marketing & Sales August 7,2023 )
CustomHer Experience: the Importance of Tailoring Your Brand Experience to the Female Consumer by Katie Mares
epub |eng | 2023-08-15 | Author:Katie Mares

HEDONIC HOW-TO There are many ways to create a female-friendly environment; the trick is to look at the atmosphere through her eyes and flip the lens. Tailoring the atmosphere for ...
( Category: Skills & Techniques August 6,2023 )
Strategy Is Your Words: A Strategist's Fight For Meaning by Mark Pollard
epub |eng | 2023-08-01 | Author:Mark Pollard [Pollard, Mark]

Every Idea Has a Type You meet a lot of types of ideas in advertising. You might even have a type. The problem is the word “idea” can masquerade as ...
( Category: Advertising August 6,2023 )
Flipping Houses QuickStart Guide by Elisa Zheng Covington
epub |eng | 2022-08-15 | Author:Elisa Zheng Covington

To create a budget, you’ll need to know the approximate costs of all materials and labor (see figure 52). You’ll probably want to use contractor bids to derive the budget, ...
( Category: Marketing & Sales August 6,2023 )
Culture, Social Class, and Race in Public Relations by Waymer Damion;
epub |eng | 2012-08-15 | Author:Waymer, Damion;

As noted earlier, the transition from solid modernity to liquid modernity has made greater individualism flourish at the expense of attitudes of solidarity. One consequence has been a propensity to ...
( Category: Public Relations August 6,2023 )
Commercial Advertising (RLE Advertising) by Russell Thomas;
epub |eng | | Author:Russell, Thomas;

LECTURE V THE THREE MAIN MODES OF ADVERTISEMENT Advertising not confined to. newspapers—The Press, the Poster, and Printed-matter—Their ancillary modes—Difference between Advertising and Publicity—The Press the supreme medium foi Advertising ...
( Category: Marketing & Sales August 6,2023 )
The Death of Demographics by David Allison
epub |eng | 2022-10-23 | Author:David Allison

Chapter 15 The Valuegraphics of the Middle East I’ll never forget what happened after the first speech I gave in the Middle East. I was on a speaking tour of ...
( Category: Research August 6,2023 )
Outdoor Advertising (RLE Advertising) by Richard Nelson; Anthony Sykes
pdf |en | | Author: Richard Nelson; Anthony Sykes

( Category: Marketing & Sales August 6,2023 )
Advertising Explained (RLE Advertising) by Dennis Caton
pdf |en | | Author: Dennis Caton

( Category: Marketing & Sales August 6,2023 )

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