Business & Money
mobi, epub |eng | 2008-06-10 | Author:Noah J. Goldstein; Steve J. Martin; Robert B. Cialdini
Document Outline Preface Introduction 1. How can inconveniencing your audience increase your persuasiveness? 2. What shifts the bandwagon effect into another gear? 3. What common mistake causes messages to self-destruct? ...
( Category:
Marketing
March 25,2014 )
mobi, epub |eng | 2006-01-02 | Author:Robert Heath
NOW YOU MIGHT be thinking, this is all well and good, but is there scientific proof that brands have a great deal in common with spirituality and religion? That’s what ...
( Category:
Advertising
March 25,2014 )
mobi |eng | 2007-01-02 | Author:J. Scott Armstrong; Scott Armstrong
7.3.2. Use power words if they fit the product Copywriters often recommend the use of power words, such as “free,” “improved,” “new,” or “faster”—provided that they fit with the product. ...
( Category:
Advertising
March 25,2014 )
mobi |eng | 2008-10-15 | Author:Martin Lindstrom; Paco Underhill
NOW YOU MIGHT be thinking, this is all well and good, but is there scientific proof that brands have a great deal in common with spirituality and religion? That’s what ...
( Category:
Research
March 25,2014 )
mobi, epub |eng | 2011-09-19 | Author:Martin Lindstrom
Haven’t I Seen You Somewhere Before? One of the classic (literally)—and most effective—ways companies create the nostalgia factor is by dusting off and rereleasing commercials, slogans, or ad campaigns from ...
( Category:
Research
March 25,2014 )
mobi |eng | 1981-01-02 | Author:James P. Othmer
I briefly worked on one other pharmaceutical account when I was asked to cover for a recently fired creative director on a campaign for a drug that treated something called ...
( Category:
Business
March 25,2014 )
mobi, epub |eng | 2002-03-14 | Author:Malcolm Gladwell
4. In chapter 2, when I was discussing what made someone like Mark Alpert so important in word of mouth epidemics, I talked about two seemingly counterintuitive aspects of persuasion. ...
( Category:
Consumer Behavior
March 25,2014 )
mobi, epub |eng | 2010-12-29 | Author:Kaufman, Josh [Kaufman, Josh]
Guiding Structure Your environment will eat your goals and plans for breakfast. —STEVE PAVLINA, AUTHOR OF PERSONAL DEVELOPMENT FOR SMART PEOPLE AND BLOGGER AT STEVEPAVLINA.COM For three years, Kelsey and ...
( Category:
Management & Leadership
March 25,2014 )
mobi, epub |eng | 2013-01-29 | Author:Al Gore
THIS CHAPTER BEGAN with a discussion of how we are, for the first time, changing the “being” in human being. We are also changing the other beings to which we ...
( Category:
Systems & Planning
March 25,2014 )
azw3 |eng | 2004-06-30 | Author:Goldratt, Eliyahu M. & Jeff Cox [Goldratt, Eliyahu M.]
Y ---> X Product parts are what join the two in a relationship with each other, Jonah explains, and the arrow obviously indicates the flow of parts from one to ...
( Category:
Management & Leadership
March 25,2014 )
mobi |eng | 2011-12-07 | Author:Martin Klubeck
Figure 8-7. Histogram of the two-year sample Based on the histogram, my guess of 75 to 85 percent would seem acceptable. More exact may be greater than 75 percent and ...
( Category:
Production & Operations
March 25,2014 )
mobi, epub |eng | 2010-03-01 | Author:G. Richard Shell
chapter seven State Your Case: The Proposal A problem well stated is a problem half solved. —Charles F. Kettering, inventor Strong reasons make strong actions. —King John in William Shakespeare’s ...
( Category:
Applied Psychology
March 25,2014 )
mobi |eng | 2011-01-03 | Author:Babitsky, Steven & Mangraviti Jr., James J. [Babitsky, Steven]
AUTHORS: You understand that if something happens like the swine flu or a recession and the rooms aren’t filled, we would be on the hook for tens of thousands of ...
( Category:
Negotiating
March 25,2014 )
mobi, epub, azw3 |eng | 2010-10-05 | Author:Steven Johnson
In the late nineties, a Stanford Business School professor named Martin Ruef decided to investigate the relationship between business innovation and diversity. Ruef was interested in the coffeehouse model of ...
( Category:
Creativity & Genius
March 25,2014 )
mobi |eng | 2011-09-28 | Author:Fields, Jonathan [Fields, Jonathan]
Be Open to Collaboration with Colleagues and End Users If you are creating simply because that is why you are here, without reference to whether your output will ever earn ...
( Category:
Motivation & Self-Improvement
March 25,2014 )
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