Business & Money
mobi |eng | 2013-08-22 | Author:Jerry Weissman

This time, President Bush was able to joke about a mistake: You mean other than having this interview? [7.4] The subject was still alive two months later when President Bush ...
( Category: Skills December 2,2017 )
mobi |eng | 2010-04-18 | Author:Charles Wheelan

All that is well and good. But how does one get rich in the markets? One of my former colleagues at The Economist suggested that this book should be called ...
( Category: Economics December 2,2017 )
mobi, epub |eng | 2005-10-24 | Author:Bob Burg [Burg, Bob]

When you provide good information from which readers can learn and profit, people are more likely to buy your products and services. That’s so true, whether writing for online or ...
( Category: Skills December 2,2017 )
mobi |eng | 2012-02-01 | Author:Gary Burnison [Burnison, Gary]

* * * To lead means to be in charge of the “care and feeding” of those who follow. * * * Vineet Nayar, who is CEO of HCL Technologies ...
( Category: Business Culture December 2,2017 )
mobi |eng | 2014-04-02 | Author:Ari Meisel

WHERE TO START There are many companies devoted to creating custom products. Sometimes, a quick Internet search may find you a company that will make exactly what you want. Other ...
( Category: Skills December 2,2017 )
mobi |eng | 2015-01-22 | Author:Arnie Kuenn & Brad Kuenn

Optimizing Your Pages for the Web In their book Audience, Relevance, and Search, James Matthewson, et al,22 offer a guiding philosophy that addresses the way you ought to approach your ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2013-06-23 | Author:William Keiper [Keiper, William]

9 Distinction – See What You Need to See Another powerful tool in your arsenal for creating with pro-urgency is your ability to utilize the benefits of distinctions. A distinction ...
( Category: Small Business & Entrepreneurship December 2,2017 )
epub |eng | 2010-02-26 | Author:Mohammed, Rafi [Mohammed, Rafi]

SELLING TECHNIQUES The technique used to sell a product can determine a customer’s valuation. Differential pricing/selling strategies include holding negotiations, implementing two-part razor/razor-blade pricing, metering usage, and setting prices dynamically. ...
( Category: Management & Leadership December 2,2017 )
mobi |eng | 2004-09-14 | Author:D. B. Holt [Holt, D. B.]

When the brand team understood Budweiser’s equity as brand essence—timeless associations such as American, macho, and classic—they unknowingly abandoned Budweiser’s most valued role for its constituents. These associations locked the ...
( Category: Marketing & Sales December 2,2017 )
mobi, epub |eng | 2005-02-17 | Author:James B. Stewart [Stewart, James B.]

Freed from his preoccupation with Ovitz, his own power now fully consolidated, Eisner showed little or no interest in finding another president. Despite the pleas of his wife and the ...
( Category: Skills December 2,2017 )
mobi |eng | 2012-03-13 | Author:Patrick M. Lencioni

The firm hired a new VP who met the core values criteria and brought a new level of professionalism to the firm. But they were careful to remind themselves that ...
( Category: Processes & Infrastructure December 2,2017 )
mobi |eng | 2015-02-15 | Author:Ryan Hanley

Building off of Number 2, the best way to ensure you have the time and attention to tell your story is to schedule blocks of time during the week to ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2011-05-17 | Author:Ari Kaplan [Kaplan, Ari]

As individuals and practices become more specialized, the community in which they find themselves shrinks. As a result, it is essential to properly convey your value proposition and reputation in ...
( Category: Processes & Infrastructure December 2,2017 )
mobi |eng | 2015-03-18 | Author:Liza Hanks & Carol Elias Zolla

It’s also important to notify your homeowners’ insurance company that you are now serving as trustee and should be listed as the insured. A sample letter is below. To Whom ...
( Category: Tax Law December 2,2017 )
mobi |eng | 2014-04-28 | Author:Dan Ward

CHAPTER 6 Cutting the Gordian Knot The best part about serving in Afghanistan was the opportunity to work alongside soldiers, sailors, airmen, and marines from so many other nations. The ...
( Category: Decorative Arts & Design December 2,2017 )